Press tour is an event made and coordinated by a PR Agency or PR Department specifically for media representatives. This tool is very important and particularly effective for hotels and cities PR. Among its main advantages there are high AVE index (the ratio of funds spent and the volume of publications received in the equivalent of advertising substitution) and maximum immersion of the journalist into the subject (followed by long-term brand loyalty).
We recommend you to use press tour as instrument for promotion if:
New product (hotel or destination) is launched.
New department or factory is opened.
You need an advertisement for a new announcement.
Big part of success depends on how press trour is organized. This process includes several steps:
Setting the trip's goals.
Gathering relevant media journalists.
Creating the program.
Making a press-kit including press-release, photo and video content.
Accreditation of the journalists.
Program of a press trip is very important for the event. Coordinated logistics, optimal balance between free time and official part, well-integrated and highlighted main goals of the trip and a high level of professionalism of the host - leaves a good impression and helps to get positive feedback. The program might include such items as:
Gastronomy part (degustations of local food and drinks).
Cultural section (visiting different attractions).
Official part (welcome dinner with the hosts, formal interviews etc).
Entertainment block (demonstration of different opportunities beyond the host side. Media appreciate this).
It is not so easy to make a good press tour. Make sure that you will get high quality coverage of desired volume. Also the AVE must be high and timely. It is a task for fully staffed PR-departments or companies that have impressive experience in the organization and conduct of press tours. Actually you need to find a company that knows how to do it right. Such as SEA Company.
WHY THE ORGANIZATION OF THE PRESS TOURS SHOULD BE ENTRUSTED TO SEA COMPANY?
Our company has a big experience in organization and conduct of various PR activities, and experience is the most important factor in this case. Our portfolio includes a wide variety of successful press tours and events.
Our press releases are published by up to 90% of journalists who receive them because we always support their loyalty. Among them there are representatives of federal news agencies, industry travel media, lifestyle journalists and representatives of the most influential business media. All this allows us to guarantee our customers the success of the press tour.
What we can do for you:
We will create a map of the press tour with all important phases, dates and contacts.
Depending on the purpose of the press tour, we will determine the target audience.
We will select media and approve the list with customer.
We will help to create the program with suitable timing.
We will make beautiful invitations and press kits for journalists.
We will coordinate each journalist: booking air tickets, visas, transfers, food preferences and much more.
We will accompany the press tour and help to find a common language with every journalist from the very beginning.
After the press tour we will coordinate the receipt of all necessary information by journalists, form a media plan and coordinate the release of publications. Everything will be done on time and professionally.
Why would it be profitable for you?
The cost of the press tour is much smaller than buying publications in media. So as western people says: «It's a great value for your money».
After a good press tour you will get a pool of journalists loyal to your brand. We call them brand ambassadors».
The OTS (Opportunity to See) index will not only surprise you, but also help to increase awareness among the target audience. And this means sales in future!
Finally, the most important thing: we guarantee the release of publications after the press tour. You can also be sure of the quality of the materials – such articles always attract readers attention.
INTRUST THE ORGANIZATION OF A PRESS TOUR TO OUR COMPANY AND MAKE YOUR BRAND RECOGNIZABLE.