PRESS TOUR ORGANIZATION
Press tour is an event made and coordinated by a PR Agency or PR Department specifically for media representatives. This tool is very important and particularly effective for hotels and cities PR. Among its main advantages there are high AVE index (the ratio of funds spent and the volume of publications received in the equivalent of advertising substitution) and maximum immersion of the journalist into the subject (followed by long-term brand loyalty).
We recommend you to use press tour as instrument for promotion if:
We recommend you to use press tour as instrument for promotion if:
- New product (hotel or destination) is launched.
- New department or factory is opened.
- You need an advertisement for a new announcement.
Big part of success depends on how press trour is organized. This process includes several steps:
- 1Setting the trip's goals.
- 2Gathering relevant media journalists.
- 3Creating the program.
- 4Making a press-kit including press-release, photo and video content.
- 5Accreditation of the journalists.
Program of a press trip is very important for the event. Coordinated logistics, optimal balance between free time and official part, well-integrated and highlighted main goals of the trip and a high level of professionalism of the host - leaves a good impression and helps to get positive feedback. The program might include such items as:
- Gastronomy part (degustations of local food and drinks).
- Cultural section (visiting different attractions).
- Official part (welcome dinner with the hosts, formal interviews etc).
- Entertainment block (demonstration of different opportunities beyond the host side. Media appreciate this).
It is not so easy to make a good press tour. Make sure that you will get high quality coverage of desired volume. Also the AVE must be high and timely. It is a task for fully staffed PR-departments or companies that have impressive experience in the organization and conduct of press tours. Actually you need to find a company that knows how to do it right. Such as SEA Company.
WHY THE ORGANIZATION OF THE PRESS TOURS SHOULD BE ENTRUSTED TO SEA COMPANY?
Our company has a big experience in organization and conduct of various PR activities, and experience is the most important factor in this case. Our portfolio includes a wide variety of successful press tours and events.
Our press releases are published by up to 90% of journalists who receive them because we always support their loyalty. Among them there are representatives of federal news agencies, industry travel media, lifestyle journalists and representatives of the most influential business media. All this allows us to guarantee our customers the success of the press tour.
What we can do for you:
Our press releases are published by up to 90% of journalists who receive them because we always support their loyalty. Among them there are representatives of federal news agencies, industry travel media, lifestyle journalists and representatives of the most influential business media. All this allows us to guarantee our customers the success of the press tour.
What we can do for you:
- 1We will create a map of the press tour with all important phases, dates and contacts.
- 2Depending on the purpose of the press tour, we will determine the target audience.
- 3We will select media and approve the list with customer.
- 4We will help to create the program with suitable timing.
- 5We will make beautiful invitations and press kits for journalists.
- 6We will coordinate each journalist: booking air tickets, visas, transfers, food preferences and much more.
- 7We will accompany the press tour and help to find a common language with every journalist from the very beginning.
- 8After the press tour we will coordinate the receipt of all necessary information by journalists, form a media plan and coordinate the release of publications. Everything will be done on time and professionally.
Why would it be profitable for you?
- 1The cost of the press tour is much smaller than buying publications in media. So as western people says: «It's a great value for your money».
- 2After a good press tour you will get a pool of journalists loyal to your brand. We call them brand ambassadors».
- 3The OTS (Opportunity to See) index will not only surprise you, but also help to increase awareness among the target audience. And this means sales in future!
Finally, the most important thing: we guarantee the release of publications after the press tour. You can also be sure of the quality of the materials – such articles always attract readers attention.
FAQ – FREQUENTLY ASKED QUESTIONS
The only expenses that you need to compensate yourself in addition to our agency fee are transportation costs (airline tickets, transfers) and program support costs (accommodation, meals, welcome dinner, excursion program, etc.). If the press tour is organized for the hotel, then of course it is more about internal resources of the hotel. If the press tour is for the city / region/ country, we can ask media representatives to mention the hotel in which they lived in their publications, and the hotel in its turn will provide you with its services complementary. We often do such collaborations not only with hotels, but also with airlines.
We know what each journalist like. Already at the stage of forming the program, we will be able to determine the pool of those media who will like the program and the profile of your work. In addition, we discuss all the details of the program with each journalist separately. Therefore, the probability that the journalist will not like you - is minimal. But if such situation happens, we guarantee that the article on the results of the press tour will be exclusively positive (and everything else will remain behind the closed doors of communication with the journalist).
The package «Organization of the press tour» includes 8 media representatives + 2 accompany from our company. If your budget for additional expenses is small, you can reduce the number of media representatives at your discretion.
By the way, the one-year contract of the package «Continuous PR support» already includes the organization of one press tour. So if the Russian market is strategic for you, consider this package too.
By the way, the one-year contract of the package «Continuous PR support» already includes the organization of one press tour. So if the Russian market is strategic for you, consider this package too.
For the last few years, our company has been focused on the development of the national tourism. In large cities, business tourism plays a significant role. The ruble exchange rate also has a positive impact. Rest in Russia becomes more advantageous for the majority of the residents of our country.
Most Russian journalists speak English fluently. If there is someone among media representatives who does not speak English, our company representatives will act as an interpreter and help you to establish personal contact.
INTRUST THE ORGANIZATION OF A PRESS TOUR TO OUR COMPANY AND MAKE YOUR BRAND RECOGNIZABLE.
HISTORY OF SUCCESSFUL PROJECTS
✆ +7 495 926 3602
✉ info@sea-company.com
Ⓢ skype: seacompanymoscow
Business center Convent Plus
Bagrationovskiy proezd, 7, bld 20B, Moscow, 121087
✉ info@sea-company.com
Ⓢ skype: seacompanymoscow
Business center Convent Plus
Bagrationovskiy proezd, 7, bld 20B, Moscow, 121087
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