Organization of a press tour with journalists from CIS countries to Istanbul
Organization of a press tour with journalists from CIS countries to Istanbul
CVK Park Bosphorus, The Luxury Hotel of CVK Hotels & Resort Group is a five–star hotel in the center of Istanbul and the heir to the luxury of the magnificent century of the Ottoman Empire, located in the historical center of the city in Taksim Gumusuyu district on the site of the legendary Park Hotel. The hotel has 382 modern rooms, including the largest Presidential Suite in Turkey with an area of 850 square meters, as well as 68 fully equipped apartments for long-term stays in the detached building CVK Park Prestige with an area of 45 to 950 square meters. The hotel's infrastructure includes 3 restaurants and 2 lounge bars, Istanbul's largest SPA and wellness center, as well as a MICE spaces of over 5,000 square meters.
BRIEF
As part of the «PR representative» package and in order to attract new guests from key CIS countries to the hotel, a press tour was initiated with the participation of reputable and highly cited media from the CIS countries in November 2024. The purpose of the press tour is to announce the cultural, leisure and gastronomic opportunities of the city and the hotel. The Turkish Agency for the Promotion and Development of Tourism acted as a partner of the press tour.
REALISATION
1. The detailed press tour program has been prepared for 3 nights/4 days, including sightseeing tours and gastronomy.
2. The list of media for the invitation has been prepared and agreed with the hotel. Forbes Kazakhstan, ELLE Kazakhstan, Harper's Bazaar Kazakhstan, Nagriz Magazine Azerbaijan, TheSYMBOL (ex. Harper’s Bazaar Russia), Marie Claire Kazakhstan, Esquire Kazakhstan, MyDecor (Ex. ELLE Decoration Russia)took place in the press-tour.
3. Full coordination of the press tour is provided: inviting journalists, buying tickets, accompanying participants 24/7.
4. All the necessary information for publications - press releases and pictures – has been prepared and provided to the participants of the press tour.
2. The list of media for the invitation has been prepared and agreed with the hotel. Forbes Kazakhstan, ELLE Kazakhstan, Harper's Bazaar Kazakhstan, Nagriz Magazine Azerbaijan, TheSYMBOL (ex. Harper’s Bazaar Russia), Marie Claire Kazakhstan, Esquire Kazakhstan, MyDecor (Ex. ELLE Decoration Russia)took place in the press-tour.
3. Full coordination of the press tour is provided: inviting journalists, buying tickets, accompanying participants 24/7.
4. All the necessary information for publications - press releases and pictures – has been prepared and provided to the participants of the press tour.
RESULT
1. The top officials of the leading CIS media took part in the press tour.
2. For the systematic and regular appearance of information about the resort, the PR publications after the press tour are planned for the next 3 months.
3. Performance indicators: AVE according to the results of the press tour amounted to more than 60 000 euro, the OTS index was more than 67 million people, the cost of organization was less than 1% of AVE.
2. For the systematic and regular appearance of information about the resort, the PR publications after the press tour are planned for the next 3 months.
3. Performance indicators: AVE according to the results of the press tour amounted to more than 60 000 euro, the OTS index was more than 67 million people, the cost of organization was less than 1% of AVE.
PUBLICATIONS AFTER PRESS TOUR
WOULD YOU LIKE TO TELL ABOUT YOUR RESORT IN THE MEDIA FROM THE CIS COUNTRIES?
JUST SEND A REQUEST TO ORGANIZE A PRESS TOUR!
JUST SEND A REQUEST TO ORGANIZE A PRESS TOUR!
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