For guests accomodation on the territory of Grand Chalet Altay there is a two-story hotel complex with 55 rooms of various categories, including spacious suites, as well as 19 chalets ranging from 42 to 300 sq.m. The gastronomy of the resort is represented by 3 restaurants and a summer bar by the pool, the menus of which clearly demonstrate the almost limitless culinary possibilities. The main feature of the resort is the largest SPA in Altai with a complex of eco-steam rooms with an area of more than 3000 sq.m., as well as the largest outdoor heated pool in Altai with an area of more than 800 sq.m.

Grand Chalet Altay accomodated its first guests on December 30, 2022, when the main building with hotel rooms and the main Sosny restaurant were opened. At the beginning of July 2023, it was planned to open the largest SPA in Altai with an area of more than 3,000 sq.m. with a complex of eco-baths and the largest outdoor heated pool in Altai with an area of more than 800 sq.m., which completed the opening of the resort infrastructure by 95%.

As part of the "PR Representative" package and the implementation of the approved PR strategy, a press tour was organized with the participation of editors-in-chief of authoritative and highly cited Russian media. The purpose of the press tour: announcing the full launch of the resort infrastructure and the presentation of the Grand Chalet Altay opportunities for year-round recreation.

1. A press tour program has been drawn up for 3 nights / 4 days, including excursion and gastronomic blocks.
2. A list of media for an invitation has been prepared and agreed with the resort. It included and was attended by Forbes, RBC Style, Aeroflot Premium, Robb Report, Man Today, Novy Ochag, Hello, Grazia.
3. Complete coordination of the press tour was ensured: inviting journalists, buying tickets, accompanying participants 24/7.
4. Prepared and provided to the participants of the press tour all the information necessary for publication - press releases, photos, additional information.

1. Participation in the press tour was attended by the first persons of the leading media in Russia.
2. For the systematic and regular appearance of information about the resort, the PR-plan of publications after the press tour is planned for the next 3 months.
3. Media efficiency indicators: OTS (expected coverage) will be more than 180 million people, AVE indicator - more than 15 million rubles, the cost of organizing a press tour was less than 1% of AVE.