Title of the project: Press tour to LN Garden Hotel, Guangzhou (China)
Date for the implementation of the project: September 1, 2019 – April 30, 2020
Event dates: November 17 - 23, 2019
Provided services: Organization of the press tour
Description of the project:
Guangzhou is the capital of Guangdong province, the third largest city in China after Beijing and Shanghai. Founded in 214 BC, the city has a rich history, which makes it attractive for tourists to visit. Guangzhou is also famous for its wholesale markets and exhibitions, which contribute to a large flow of business travelers.
In November 2019, as part of the services of the package «Continuous PR Support», SEA Company organized the press tour to LN Garden Hotel Guangzhou for the representatives of the leading Russian media: on-board magazine Aeroflot Premium, information agencies Intefax-Tourism and Lenta.ru, travel supplement of the authoritative newspaper – Kommersant Travel, magazines Robb Report, Voyage and Marie Claire.
A partner of the press tour in 2019 became one of the largest Chinese airlines – China Southern Airlines.
Thanks to China Southern Airlines, journalists were able to appreciate Chinese hospitality from the first minute of the flight in a comfortable business class cabin with high-quality service. Upon arrival in Guangzhou, a VIP escort was arranged, as it is always done for all VIP guests of the LN Garden hotel.
The program of the press tour was based on the opportunity for participants to appreciate the famous Cantonese cuisine, as well as to see the main tourist attractions of the city. Taking into account that Guangzhou is primarily a city for business tourists, LN Garden hotel has demonstrated its unique combination of business and leisure: multifunctional halls, a large selection of restaurants inside the hotel, a unique private garden in the hotel's backyard with a waterfall and goldfish lakes and a large number of small rooms used for meetings or banquets held after successful deals.
The OTS indicator - more than 5 million people, and AVE – more than 65 thousand €.