New hotels that are not part of well-known hotel brands often face a lack of the expected level of occupancy of the hotel's room stock and restaurant. Potential customers, even after learning about the opening, choose other "proven" accommodation options due to a lack of confidence in the facility and the quality of its service. The lack of information from reliable sources about the hotel is no less affected, which leads to the choice of a property by clients about which there are already publications in the media, bloggers, reviews on the Internet and other social assessments. This is especially acute in tourist cities with high competition.
The Murom Hotel was opened within a 5-minute walk from the already existing and long-established hotel among B2B and B2C audiences, similar in star rating and with a large number of rooms. Given the well-established distribution channels of competitors and the relatively small flow of corporate clients, individual guests and tourist groups to the city, the hotel had to tell the target audience about its advantages from the first day.