The PR and advertisement goes hand in hand with each other from time immemorial. Unsurprisingly that many people are integrate these concepts. However, that is not so - the advertisement deals with the promotion of goods, products, services, while the PR is the furtherance of companies, promotion of brands and particular persons.
The main task of the PR (Public Relations) is the bridge building between the company and its target audience, creation of pleasant impression at most diverse levels:
Brand core fans.
Ordinary people facing that brand for the first time ever.
The State represented by public servants and other public officers. The communication with public authorities is being implemented by a certain branch of PR - the GR (Government Relations).
Mr. Edward Bernays is the author of the PR technologies. It was he who cogitated the press releases, who introduced the Americans to the Russian ballet. Thanks to him the bacon and eggs became a beloved breakfast for millions of people all over the world, and who successfully produced the stage performance dedicated to women of light character during the times of high moral standards.
For each level there are own objectives and methods ensuring best results. Many people wrongly assume that for successful PR it will be sufficient to publish press release in a couple of magazines, and as maximum to supplement it with participation in several conferences, and here it is, success! The budget is implemented; the mission completed But, on the contrary, the PR is the abysmal ocean of great challenges and their solutions. Nowadays, the PR managers deal with related matters:
Participate in the development of marketing strategies.
Train and instruct employees, conduct various practical courses.
Calculate budgets, and draw up media plans.
Host various events and they even choose the gifts for company's business partners!
This is precisely why the PR services are required for whatever company, even for noncommercial firm. After all, the cost of the entire department of PR experts within the company for accomplishment of similar tasks is associated with massive expenditures nowadays. How about if we are limited to only one full-time specialist? There is every likelihood he does not possess sufficient expertise and resources for rapid and efficient implementation of challenges. But then, who can be awarded a confidence for the purposes of the company promotion?
ENTRUST THE PR SUPPORT TO THE SEA COMPANY AND WE WILL DO OUR WORK IN SUCH A WAY THAT MILLIONS WILL FIND OUT ABOUT YOU.
The PR and the advertising agency of the SEA Company maintains the business of its partners for more than 6 years already. During this period the effective communication channels with the audience have been established, and the company's image and goodwill have been improved. What we are going to do for you:
We will undertake the PR support of your company; being with us will provide you with the option to save even a second for dealing with such challenges.
We will develop the PR strategy, which will run like a golden thread through the activity of all departments within your company.
We will optimize the budget, i.e. we will cut expenses for such things which do not generate profit. We will present a report for each ruble spent.
We will release from whatever disorder in affairs, wean off of routine your private time and labour hours.
We will rapidly meet the challenges which were to be met only yesterday. Your marketing expert will be grateful for us.
We are positive that there is no any multipurpose magic pill within the PR which may assist whatever business to become more popular than Pepsi in the space of a month. But we use only such tools which may be operated indeed. We are aware of 1001 methods how to cast the advertising budget to the wind. For this reason, when you are with us, you will never waste not a dime.
Package "Continuous PR-support" includes a set of services and activities that we recommend to use in a comprehensive manner every month, namely:
Creating press releases.
Distribution of press releases among media database.
Placement of publications in the industry media and the media with the target audience.
Research and coordination of terms of cooperation with bloggers.
Marketing integration into industry and key city events.
Organization of press-tours.
Organization of press breakfasts.
We are selling package offer at an attractive price and it includes services that can be purchased only in its composition. At the same time, we appreciate the individuality of each partner and understand that sometimes only one-time assistance is required, so most of the services included in the package offer, you can buy separately.
We are aware of 1001 methods how to cast the advertising budget to the wind. For this reason, when you are with us, you will never waste not a dime.
Any questions left? Do you still need a more detailed advice? Just call the number specified at our website.