For guests to stay on the territory of Grand Chalet Altay there is a two-story hotel complex with 55 rooms of various categories, including spacious suites, as well as 19 chalets ranging from 42 to 300 sq.m. The gastronomy of the resort is represented by 3 restaurants and a summer bar by the pool, the menus of which clearly demonstrate the almost limitless culinary possibilities. The main feature of the resort is the largest SPA in Altay with a complex of eco-steam rooms with an area of more than 3000 sq.m., as well as the largest outdoor heated pool in Altay with an area of more than 800 sq.m.

The technical opening of the Grand Chalet Altay resort took place on December 30, 2022, when the building with hotel rooms and the Sosny restaurant were opened. By the beginning of the summer season, the resort planned to launch most of the infrastructure, including chalets of various sizes and the largest SPA complex in Altay.

In January 2023, the management company Zont Hotel Group contacted SEA Company for help in creating a PR strategy for resorts and its further PR support.

By the time of the grand opening, it was necessary to form a clear and understandable PR and marketing positioning for the target audience, separating it from competitors. It was also necessary to create a favorable image in the media, fixing in the minds of potential customers the undeniable advantages of the resort to ensure high occupancy not only in the high season, but also in the off-season.

After a preliminary audit of the project conducted by SEA Company employees, it was decided to start cooperation on comprehensive PR Representative, including the formation of an annual PR strategy and activity plan.

The first preparatory stage for the implementation of a range of services was the formation of PR positioning and a PR strategy, including determining the tone of the voice, key messages and communication channels, a PR plan and marketing activities, and creating a complete press kit.

At the second stage, a PR campaign was implemented announcing the opening of the resort, its inclusion in the loyalty program of key concierge agencies, a B2B advertising campaign among luxury travel advisors, and the promotion of the resort's gastronomic map was launched.

As part of the third stage, it is planned to increase the loyalty of the media and opinion leaders by personally getting to know the resort and its infrastructure by organizing individual visits and group press tours, as well as holding a series of events in the cities where the target audience is present.