Today, the resort's infrastructure includes four hotels catering to a wide range of guests and preferences. The chalets and art hotel rooms of Altai Palace are ideal for those who want to enjoy nature without missing out on the action; the cozy chalets and villas of Maralnik Altai Palace provide a perfect wellness retreat in the mountains; Sredi Gor, the largest modular hotel in Russia, is a great choice for couples and groups of friends; while the five-star Domina Altai Shambala boutique hotel, located in the Biryuzovaya Katun tourist cluster, will become a haven of peace and solitude for those seeking peace and quiet.

The resort features a 24-hour entertainment center, Relax SPA, a Medical SPA wellness complex, karaoke bar, billiard club, and the Polaris Adventure Center for organizing outdoor activities. In summer, guests can enjoy four heated outdoor pools and a padel court. Dining options include Lastochki, the only 24/7 restaurant in the Altai region, the authentic Russian cuisine restaurant-museum Derevnya, the Matryoshka food court and the restaurant of original Georgian cuisine “Ptichka by Novikov”.

Opened in October 2014, Altai Palace first gained recognition as the only legal gaming zone in Siberia. At launch, the resort's infrastructure included only a casino, a restaurant, and a small hotel - all housed within one building. Over the past ten years, the project has evolved into a full-scale, all-season destination offering diverse accommodation and leisure options not only for couples and groups of friends, but also for families with children.

However, despite this transformation, information about the new concept was almost entirely missing from the public information space, directly affecting the number of guests. In spring 2025, the resort's investor initiated the engagement of SEA Company as a partner for PR and marketing consulting to promote the property as an all-season entertainment resort in the Altay.

To achieve the client's goals, SEA Company launched a retainer-based hotel PR Representative Package including all necessary communication tools and solutions: a full audit of existing PR strategies and media contacts, development of new PR and marketing materials, and, most importantly, guaranteed ongoing media presence of the resort brand in relevant federal, regional, and industry outlets on a monthly basis.

The first stage involved conducting a comprehensive internal audit of all existing press and marketing materials, followed by an external audit to assess the brand's visibility in the media landscape.

The second stage focused on defining a new positioning and developing a short-term communication strategy for the resort through the end of 2025. This included identifying key messages, communication channels, and a detailed PR and marketing activity plan based on the approved budget and priorities.

At the third stage, after the PR strategy was approved, SEA Company began executing monthly PR and marketing activities - including the creation of press materials, generation of news hooks, securing editorial publications (articles, news, and reviews) in federal, regional, and industry media, organizing individual and group press tours, and arranging participation in awards and events.