The resort's infrastructure is represented by six modern 4* and 5* level hotels, which can comfortably accommodate more than 8,000 people in rooms and suites of various categories, as well as in private residences with personal butler service. The main feature of the resort is the round–the-clock SPA complexes, where during the daytime you can get a variety of cosmetic and care rituals, undergo wellness procedures, and at night enjoy the warmth and comfort of multi-level thermal zones.

Based on the results of PR and marketing packaging conducted in the fall of 2024, as well as taking into account changes in positioning and plans for strategic infrastructure expansion, the resort management decided on the need to raise awareness among the target audience through the development and implementation of a PR strategy.

In order to implement the request, it was decided to start work on the "PR representative" package, which allows for the regular presence of the brand in the media space, creates a correct understanding of the resort among the target audience and increases its recognition.

The first stage in the implementation of the service package was the formation of the resort's PR strategy for 2025, including the identification of key messages and communication channels, a plan for PR and marketing activities based on the budget and the situation related to the emergency in the region.

At the second stage, after the approval of the PR strategy, SEA Company specialists carry out PR and marketing activities on a monthly basis, including generating information events, ensuring the publication of editorial publications in the format of articles, news and reviews in federal, regional and industry media, organizing individual and group press visits, participation in awards and more.