Title of the project: PR Support for Chekhoff Hotel Moscow Curio Collection by Hilton
Date for the implementation of the project: 2019 – present
Provided services: Package "Continuous PR Support"
Description of the project:
Elegant design, aristocratic atmosphere and rich cultural heritage – all this is reflected in Russia's first representative of the unique collection of hotels Curio Collection by Hilton, the new five-star Chekhoff Hotel Moscow.
Located in the heart of the business and cultural life of the capital, on Malaya Dmitrovka street, the Chekhoff Hotel Moscow will appeal to even the most pretentious travelers. The concept of the new hotel reflects the main features of the Russian character – sincerity and hospitality. Opening panoramic windows along the entire lobby, the hotel seems to merge with the city and invites to the atmosphere of home comfort.
The first Curio Collection by Hilton in Russia became a client of SEA Company just a few months before the official opening. During this period, a PR strategy was formed, a marketing platform was prepared, along with marketing tools and a budget for the first calendar year. The opening of the hotel from its first days was widely covered in the media. The authoritative glossy magazine in the field of architecture and design held a business breakfast for its Italian partners, dubbing the hotel «Theatrical». The hotel is being regularly visited by journalists from all over the world, by representatives of travel and lifestyle media, as well as gastronomic critics. Thus, in first 4 months after opening, the hotel entered the list of favorites recommended by Louis Vuitton City Guide. Work on increasing awareness of the hotel is carried out on a daily basis, what has a positive impact on the hotel occupancy from the first weeks after opening.