CVK Park Bosphorus Hotel Istanbul opened in November 2013 and, like its predecessor, became one of Istanbul's most famous hotels within a decade, attracting not only tourists but also local residents. Despite its popularity and one of the city's best locations, the cumulative number of tourists and corporate clients from Russia and the CIS countries only constituted a small fraction of the hotel's occupancy, unlike competitors where CIS clients are the leading group among all guests. Furthermore, CVK Park Bosphorus had been represented in the CIS market for over four years, yet the activities undertaken previously had not yielded the desired results.

In April 2023, representatives of the hotel reached out to SEA Company for consultation with the aim of changing their approach to representing the hotel in the Russian and CIS markets.

After SEA Company's team familiarized themselves with the project and conducted a high-level audit, it was decided to initiate simultaneous collaboration on two packages: "Hotel Sales Representative" and "PR Representative in Russia & CIS".

In line with SEA Company's standards and policy, the first month of work included a field audit in Istanbul to familiarize with the hotel, its infrastructure, services, and to inspect major competitors, as well as to hold meetings with key hotel personnel to evaluate and set short-term and long-term goals.

The information gathered during the familiarization visit, along with feedback from the hotel's existing B2B partners in Russia, identified the main reasons for the lack of positive dynamics from the CIS market. This enabled a swift shift to proactive sales aimed at increasing the monthly number of guests from Russia and other CIS countries.

The sales strategy developed by SEA Company focused on increasing conversion rates from existing partners, targeting and attracting new corporate clients, and balancing activities across other business segments. In terms of PR promotion, the main emphasis was on individual and group press visits, and collaboration was activated with the Istanbul Tourism Department to jointly promote the hotel and the destination among relevant B2C audiences.