Each WFG restaurant and hotel is unique, but they are all united by a single philosophy of the author of the projects – the "third space", when the project is created primarily for the citizens. By creating projects, WFG focuses on creating high-quality and modern urban infrastructure as new points of attraction.

In February 2022, the co-owner of the We Family Group contacted the SEA Company for advice on creating a hotel management company, as the number of hotels increased annually and went beyond one region. All this required centralized management without compromising the concept of each project. In addition, at the time of the request, information about the group's projects and the regions of their location, as a tourist destination, was practically absent in the media space and B2B sales channels.

After a preliminary audit of all facilities conducted by SEA Company employees, it was decided to start cooperation on comprehensive PR Representative, as well as the creation of marketing and press materials for each facility. The package has also been expanded with additional activities aimed at working with B2B sales channels. An integrated approach will help to focus on the primary tasks and, along the way, by collecting the missing materials and strategies, bring everything to a common denominator in the form of a properly packaged, from a marketing point of view, company with a unified and understandable PR positioning for the target audience.

The first strategic stage in solving the tasks set was the creation "from scratch" of all marketing and press materials about WFG hotel projects, including content development and presentation design, writing image press releases, analyzing the current photo bank of hotels and initiating additional photo shoots, structuring and filling with content additional services offered by hotels.

At the second stage, a short-term multi-stage promotion strategy was developed, which allows for prompt adjustments as it is implemented. An important point was the development of a new hotel product – the Michurinsk - Tambov weekend route, which includes accommodation in WFG hotels, as well as transfer and excursion services with the help of a concierge service created on the basis of hotels.

At the third stage, the implementation of the strategy began, including B2C and B2B promotion.