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DIGITAL PROMOTION

Digital optimization is one of the most requested services in modern business. The overwhelming majority of companies have got representations on the Internet a long time ago: service sites, hotel sites that guarantee the best price, online stores, business cards, catalogs, directories, various rating sites — the variety of channels and ways to attract the buyer`s attention is amazing. But where to start? How to choose the right channel? Which of them and when channel to use?


Digital optimization brings together several standalone and independent areas that even individually can bring an impressive result:
Search engine optimization (SEO). Sometimes it is called search marketing. SEO is aimed at comprehensive site improvement:
Technical optimization - improving page speed loading, searching for «dead» links, meeting search engine requirements, etc.
Working with content - writing and posting interesting texts, anticipating the audience's needs in high-quality and useful articles.
Increasing authoritativeness on the Internet - registering the site in the best catalogues, directories and yellow pages, working with reviews, posting press releases on well-known portals and news resources.
As a result your site will take the best positions in search engines.
Contextual advertising. Displays ads in search results (Yandex Direct, Google Adwords) and on partner sites (Yandex Advertising Network, Google Context-Display Network). This tool is perfect for any business, especially for a young website when working with SEO has not yet brought tangible results, and sales are needed today.
Targeted advertising. With its help, you can segment your target audience as accurately as possible and show your advertising only to a certain scope of people. And accurate data will be provided by social networks.
Advertising on price comparison platforms - Yandex Market, Google Merchant, Price.ru – will be perfect for online stores. The price of linking to a website is cheaper here than in contextual advertising, and efficiency is higher.
Combining these tools of Internet marketing skillfully you can achieve impressive results - increase sales significantly, improve brand reputation, gain customers' trust. It is attractive, isn't it? There is only one difficulty - to «prepare» them properly.


Each direction requires attention of a specialist with expert knowledge and professional skills, otherwise a waste of time and money is inevitable. As a rule business owners have three ways:
1
To do internet marketing independently, to be do-yourselfers.
2
To attract a private specialist (freelancer) to work.
3
To find a professional advertising agency.
Each path has its advantages and disadvantages. In the first case, you will have to invest time, effort and money in training, and then in the work process. The second case requires constant monitoring of the performers and reminders of the tasks.

In our turn we suggest you consider cooperation with our company.
LET SEA COMPANY REPRESENT YOU ON THE INTERNET!
SEA Company is an advertising and PR agency with a rich history. Our staff can boast about its top class professionals. At the same time, our specialists are narrow-profile, which guarantees top score for customers and knowledge of the latest trends in the industry. We will work upon your site like upon our own.

Choose the most effective combination of the four services of the digital optimization block! Do you need a specialist's advice or help? Call us or fill in the special form below and we will call you back.
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