MOBILE APPLICATION RUSSIA-CHINA: KEY ISSUES

Name of the project: PR and advertising campaign of the mobile application «Russia-China: key issues»
Dates for implementation of the project: December 2017 to January 2018
Provided services: Advertising campaign, Digital promotion

Description of the project:
In 2017 in the Center of Chinese Culture in Moscow, the launching ceremony took place for the mobile application «Russia-China: key issues» in Russian and Chinese languages. The founders of the project were the International Radio of China and the International News Agency «Russia Today». For the purposes of popularization of the application among the Russian citizens, an advertising campaign was developed in the lifestyle media, Yandex browser system and social networks of Mail Group Holding.