At the first stage, the SEA Company expert in the field of promoting lifestyle projects from the premium and luxury segment during the on-site audit studied the location, infrastructure and services of the club in order to determine the USP (Unique Selling Points) and formed the terms of reference for designers and programmers to create the Pestovo landing page wellness club.
At the second stage of work, the designers of SEA Company, based on the approved terms of reference, drew a prototype of the landing page, and after that, the programmers of SEA Company uploaded it to the existing website of the Pestovo Golf and Yacht Club.
The third step was setting up an advertising campaign in Yandex Direct. The difficulty was in correctly targeting ads for a limited and precise location and audience. Previously, a map of all cottage settlements within 30 km was drawn up, the cost of their real estate and the presence of recreational facilities on their territory were studied. It should be noted that the close location did not guarantee easy transport accessibility due to the landscape features of the area and the presence of many checkpoints of cottage settlements that prohibit transit through their territory.
The final stage was the writing of advertising texts, the creation of visuals for and the launch of advertising in Yandex Direct, which throughout the entire period was monitored daily by the targetologist and optimized as needed.