SEA Company will promote a fitness club on the territory of a gated community

From December 2022, SEA Company will promote the premium fitness and wellness club Pestovo, which was previously available only to a closed community of customers.

In the fall of 2022, the management and shareholders of the Pestovo Wellness Club decided to make partial reposition of the club and allocate a quota for membership cards for non-residents of the Pestovo cottage village. The new strategy plans targeted attraction of high-income audience from nearby cottage villages.

In order to achieve the goals set, at the first stage, SEA Company specialists will develop and describe the main USP of the club from a marketing point of view, which will allow a potential clients to quickly and clearly understand all the benefits of the Pestovo Wellness Club membership card. At the second stage, the SEA Company will finalize the website of the Pestovo Golf and Yacht Club - the design and layout of the Pestovo Wellness Club page will be made.

As the third tool, narrowly targeted contextual advertising for nearby cottage villages with a relevant target audience was chosen, which will be set up and launched by SEA Company specialists immediately after the completion of the previous stages.

SEA Company has been cooperating with the Pestovo golf and yacht club since July 2022 to develop the MICE attractiveness of the club's venues. The new project with Pestovo Wellness Club has become a logical expansion of cooperation and a further stage in the development of reliable partnerships.