In May 2022, the management of the golf and yacht club approached the SEA Company with a request to analyze the possibilities of the golf and yacht club as an event venue, as well as to propose a set of solutions to increase sales from existing and new MICE customers. An important feature is the period of events - these can only be weekdays from Monday to Thursday as the club values the comfort and privacy of its members, as well as the reputation of a premium and private facility.

After the meetings with management, it was decided to start work with the creation of a basic document - Sales Kit - without which it is impossible to provide high-quality services for renting venues and organizing events. This document will help not only to structure all the possibilities of the sites, but also to understand what marketing materials are missing, as well as to formulate a detailed offer that meets the latest market trends.

The first stage of implementation was the collection of all schemes and site parameters, as well as possible services for corporate customers. Based on the results of the analysis, a recommendation was made to conduct professional photography of the venues, because the current photo bank did not provide customers with a real picture of expensive interiors and picturesque outdoor areas.

As part of the second stage, the designers created a multi-page presentation with information about all the halls and venues of the Pestovo club, which clearly reflects the possibilities for holding outdoor events - from a small round table to large conferences and private weddings. In addition, the designers drew up a detailed layout of the halls within the club house and the yacht club, which is one of the most important parameters when planning the logistics of an event and is always required by large MICE customers.