The first familization tour for corporate MICE b2b clients to the Tambov region

On November 11 to 13, 2022, SEA Company organized the first familization tour for corporate b2b clients of MICE services to popularize the Tambov region and the WFG hotel collection as a new destination for off-site conferences, seminars, team building and other business events.

Participation in the familization tour was attended by representatives of state corporation Rosatom, Shell, the production holding PRODO, the Industrial Development Fund of the Russian Federation, the SMP banking group and others. For 2 full days, participants were able to get acquainted with the infrastructure of four WFG hotels and test the excursion program that the WFG concierge service has developed not only for individual guests, but also for corporate customers and travel agencies.

"We continue to talk about our unique facilities located in the most environmentally friendly region of Russia - the Tambov region. This time we touched on the MICE direction, because high-quality venues are created in each city of WFG presence. Michurinsk and Tambov are an uncharted territory for the corporate world. All participants noted the quality of service, gastronomy and excursion program. We are sure that already this year all participants will return to us as MICE clients." said Vitalii Smailov, Executive Director of SEA Company.

The familization tour was organized as part of the SEA Company's strategy to develop the tourism potential of the Tambov region and WeFamilyGroup hotels.