The architecture of Grand Chalet Altay blends seamlessly into the natural landscape, accentuating the beauty of its surroundings while ensuring a private and comfortable retreat. Guests can choose from 55 rooms of various categories, including spacious suites housed within a two-storey hotel building, as well as 21 private chalets ranging in size from 52 to 403 sq. m. The interiors embrace a minimalist aesthetic, featuring soft natural tones and warm wood finishes. The resort is also home to Kedr & Par, a year-round bathhouse and SPA complex, and Sosny, a restaurant celebrating contemporary Altai cuisine through the author's culinary approach.

As part of implementation of the approved PR strategy for 2024, one of the leading goals for Grand Chalet Altay was promotion of resort facilities during winter period. Although Altay traditionally attracts a lot of tourists during summer months, the region has significant potential for year-round tourism, including winter travels, wellness facilities and nature sighseeings at various times of the year.

To generate interest to winter holidays in Altay and strengthen Grand Chalet Altay's positioning as a year-round premium resort, SEA Company has initiated the third press tour in 2024, featuring representatives from leading federal glossy, business, and travel media. The trip took place from 4 to 12 of December 2024.

In the process of organization of press tour SEA Company has formed a pool of eight leading federal media outlets covering audience interested in travel, luxury leisure and lifestyle. Press tour was attended by representatives of Marie Claire, Kommersant Style, TheSymbol, Grazia, TheDay, Stolnik Ekaterinburg, S7 and Time Out.

The program of press tour has been designed with an emphasis on winter facilities in Grand Chalet Altay. Journalists were able to explore the resort's infrastructure, appreciate the benefits of accommodation surrounded by a snow-covered pine forest, the culinary offerings of the «Sosny» restaurant and the year-round «Kedr i Par» SPA complex. Particular attention was paid to the winter atmosphere of Altay and the variety of recreation options available to resort guests.

SEA Company has ensured the full cycle of organization of the press tour: communication with editorials, invitation and approvement of journalists’ participation, coordination of the program together with Grand Chalet Altay team and accompany participants during all press tour.

For further generation of editorial publications, the participants were provided with informational materials as well as professional photo content. Upon the press tour has been ended SEA Company has continued communication with journalists in terms of further publications.

The press tour has ensured Grand Chalet Altay with additional visibility in the federal media space before winter tourist season, presenting the resort's facilities to the audiences of leading business, glossy, and travel media.

Performance indicators: total AVE amounted to more than 48 000 euros, the OTS index was more 62 million people. The cost of organization amounted to less than 18% of AVE when calculated based on internal costs at open-market rates, and less than 7% when taking into account direct costs only.

December press tour was the third and final stage of a series of media events in 2024 aimed at strengthening Grand Chalet Altay's position among premium resorts in Russia. The project allowed not only to expand the media presence of resort during winter season but also demonstrated the high cost-effectiveness of this PR tool with relatively low organizational costs.