The architecture of Grand Chalet Altay blends seamlessly into the natural landscape, accentuating the beauty of its surroundings while ensuring a private and comfortable retreat. Guests can choose from 55 rooms of various categories, including spacious suites housed within a two-storey hotel building, as well as 21 private chalets ranging in size from 52 to 403 sq. m. The interiors embrace a minimalist aesthetic, featuring soft natural tones and warm wood finishes. The resort is also home to Kedr & Par, a year-round bathhouse and SPA complex, and Sosny, a restaurant celebrating contemporary Altai cuisine through the author's culinary approach.

As part of the “PR Representative in Russia & CIS” package and the implementation of the approved PR strategy for 2024, SEA Company has continued to strengthen the resort's position in the federal media and expand its recognition among various target audience segments.

After successfully organized the first press tour in April 2024 the next step was to attract new media and pitch new publications about the resort based on relevant news topics. Particular attention was paid to media covering such topics as luxury lifestyle, travel, design and culture, enabling the resort to be presented from a variety of perspectives and expand its reach to potential guests.

For realization of this goal SEA Company has organized the second press tour from 26 till 30 of August with participation of the leading federal Russian media.

SEA Company has formed a pool of eight leading federal media outlets covering various segments of the resort's target audience. The group of participants included the following media: Robb Report, Woman.ru, TheSymbol, MyDecor (ex. ELLE Decoration Russia), Grazia, Afisha, Aeroexpress and Discovery Russia.

The program of press tour has been designed with an emphasis on journalists’ personal touch with Grand Chalet Altay concept and its various leisure facilities: design and architecture, gastronomy, SPA infrastructure, high service and nature surroundings. This approach allowed editors to find their own topics for publications in accordance with the interests of their readers.

SEA Company has ensured the full cycle of organization of the press tour: communication with editorials, approvement of journalists’ participation, coordination of the program together with resort team and accompany participants during all press tour.

For further generation of editorial publications, the participants were provided with informational materials as well as professional photo content. Upon the press tour has been ended SEA Company has continued communication with editorials’ representatives according to approved PR support plan.

The second press tour in 2024 has allowed to expand the pool of federal media and strengthen Grand Chalet Altay's media presence on behalf of editorial publications in media with different themes and audience.

Performance indicators: total AVE amounted to more than 74 400 euros, the OTS index was more 88 million people. The cost of organization amounted to less than 15% of AVE when calculated based on internal costs at open-market rates, and less than 5% when taking into account direct costs only.

The involvement of new media outlets allowed for expand target audience and continue to generate publications about resort in federal media.