The architecture of Grand Chalet Altay blends seamlessly into the natural landscape, accentuating the beauty of its surroundings while ensuring a private and comfortable retreat. Guests can choose from 55 rooms of various categories, including spacious suites housed within a two-storey hotel building, as well as 21 private chalets ranging in size from 52 to 403 sq. m. The interiors embrace a minimalist aesthetic, featuring soft natural tones and warm wood finishes. The resort is also home to Kedr & Par, a year-round bathhouse and SPA complex, and Sosny, a restaurant celebrating contemporary Altai cuisine through the author's culinary approach.

One of the key results of launch PR campaign implemented by SEA Company in 2023 media index of Grand Chalet Altay has exceeded one of its competitors by 43%.

The new PR strategy for 2024 has been aimed to consolidate the achieved results, strengthen relationships with journalists from leading federal business and glossy media outlets, and continue to generate sustainable interest to resort.

One of the key PR tools has been chosen a series of press tours aimed to increase media loyalty through personal introductions with Grand Chalet Altay's infrastructure, service and luxury vacation options in Altay. The first press tour was scheduled for April 22–26, 2024.

In the process of organization of press tour SEA Company has formed a pool of eight leading federal media outlets covering various segments of the resort's target audience. The group of participants included the following media: Lenta.ru, Gazeta.ru, OK Magazine, The VOICE (ex. Cosmopolitan Russia), U Magazine (ex. InStyle Russia), Grazia, in-flight magazines «Aeroflot» and S7.

The program of press tour has been designed with an emphasis on journalists’ personal touch with Grand Chalet Altay concept. Particular attention was paid to the resort's luxury vacation opportunities, culinary offerings and region's nature attractions.

SEA Company has ensured the full cycle of organization of the press tour: communication with editorials, approvement of journalists’ participation, coordination of the program together with resort team and accompany participants during all press tour.

For further generation of editorial publications, the journalists were provided with informational materials about Grand Chalet Altay as well as professional photo content. Upon the press tour has been ended the communication process with editorials’ representatives was continuing.

Journalists from eight leading media outlets have personally visited Grand Chalet Altay to promote the resort among its target audience.

Performance indicators: total AVE amounted to more than 74 400 euros, the OTS index was more 150 million people. The cost of organization amounted to less than 20% of AVE when calculated based on internal costs at open-market rates, and less than 7% when taking into account direct costs only.

Press tour has allowed to continue system work to strengthen Grand Chalet Altay's media presence, develop relationships with leading media outlets and improve the image of resort as a premium vacation destination in Altay.