As part of the «PR Representative» package and in order to strengthen the hotel's media presence in the Russian information field, the first press tour was initiated with the participation of journalists from Russia's most reputable media outlets in November 2023. The purpose of the press tour is to announce the cultural, leisure and gastronomic opportunities of the hotel and the city. The Turkish Agency for the Promotion and Development of Tourism acted as a partner of the press tour.

1. The detailed press tour program has been prepared for 3 nights/4 days, including sightseeing tours and gastronomy.
2. The list of media for the invitation has been prepared and agreed with the hotel. Forbes Russia, Marie Claire Russia, Men Today (ex. Men's Health Russia), Stolnik Yekaterinburg, Aeroflot Premium, S7, Novy Ochag (ex. Good House Russia), Psychologies Russia took place in the press-tour.
3. Full coordination of the press tour is provided: inviting journalists, buying tickets, accompanying participants 24/7.
4. All the necessary information for publications - press releases and pictures – has been prepared and provided to the participants of the press tour.

1. The top officials of the leading Russian media took part in the press tour.
2. For the systematic and regular appearance of information about the hotel, the PR publication plan after the press tour was planned for the next 5 months.
3. Performance indicators: AVE according to the results of the press tour amounted to more than 52 000 euro, the OTS index was more than 43.9 million people, the organization costs amounted to less than 1% of AVE.