All-season resort Zavidovo selects SEA Company to provide PR Representative services for the launch of its second development phase

On November 15, 2025, SEA Company and the all-season resort Zavidovo signed an agreement to begin cooperation as part of the  "PR representative" package. The partnership aims to support the launch of the resort’s second development phase, which includes three new hotels with a total capacity of 1,130 rooms, a congress hall, a scenic waterfront promenade with restaurants and retail spaces, as well as Russia’s largest indoor aqua park, spanning 20,000 square meters and featuring swimming pools, children’s zones, and water attractions.

As part of the engagement, SEA Company will be responsible for ensuring consistent and strategic media presence for Zavidovo’s new facilities across federal and industry media outlets, as well as through collaborations with bloggers, key opinion leaders, and Telegram channels. The core communication focus will be on shaping the perception of Zavidovo as a unique all-season destination suitable for stays of any format and duration — from short weekend getaways with friends and family to full-scale family vacations.

“With the launch of its second phase, Zavidovo has become a truly unique project in the Russian hospitality market. The resort now offers infrastructure that allows guests to visit not only for short weekend trips, but also to plan extended vacations at any time of the year. A diverse range of accommodation options, a state-of-the-art aqua park, and a thoughtfully designed environment for families, couples, and individual travelers make Zavidovo a versatile yet high-quality destination. Our role is to help the target audience fully appreciate the resort’s advantages, communicate the scale of the project, and highlight its opportunities through a structured and strategic PR approach, working in close partnership with the resort’s internal PR team,” commented Andrey Shemyakin, Managing Partner of SEA Company.