SEA Company appointed as PR Agency for Altai Palace Resort

As of June 1, 2025, SEA Company has become the official PR agency for the year-round mountain entertainment resort Altai Palace, located just 30 minutes from Gorno-Altaysk Airport. The agency will be responsible for the resort’s repositioning and strategic promotion by acting as its press office and engaging with mass media.

Under the scope of the “PR Representative” service package, the SEA Company team will work on developing a new brand positioning and implementing a long-term PR strategy in line with the investor’s vision and the resort’s rapidly growing infrastructure. The primary goal will be to promote the resort’s new positioning and showcase its year-round mountain leisure opportunities to a new target audience by ensuring consistent media presence in federal news outlets.

“Promoting a resort that functions as a tourism cluster with multiple accommodation options of varying star ratings — but lacks clear and, more importantly, universally understandable PR and marketing packaging — is a waste of budget. This year, Altai Palace is evolving from a hotel with a casino into a year-round resort where guests can choose between staying at an art hotel with a 24/7 entertainment center, enjoying a wellness retreat at one of the largest maral-breeding farms in Altai, or experiencing active outdoor recreation in the mountains with ski slopes. The launch of our partnership is a timely and strategic decision by the resort’s management, and I am confident that our experience and expertise will help successfully introduce the resort to the market in its new, year-round format,” commented Andrey Shemyakin, Managing Partner of SEA Company.