SEA Company and Newby Teas resume cooperation

Newby Teas, a premium British brand and the most renowned tea company in the world, has resumed cooperation with SEA Company on a «PR representative in Russia» package.

The cooperation between SEA Company and Newby Teas began in 2016, when the brand decided to open the world's first premium tea boutique in Moscow and chose SEA Company as a partner in PR support for the opening of a boutique in the Afimall shopping center. Thanks to the well-coordinated work of the SEA Company and Newby Teas teams, the event became widely known to the public, which was reflected in the subsequent long-term cooperation of the companies already as part of the constant PR support of the brand in Russia.

"We have a long and interesting path of joint development in the HoReCa segment with Newby Teas. In 2016, as a PR manager, I was entrusted with launching the world's first premium tea boutique and supporting the most renowned tea brand in the world. I can confidently say that the experience of working with Newby has become a benchmark for my future professional development. And today, I am sincerely glad that the brand, taking into account our experience of cooperation, once again and without hesitation chose SEA Company as its PR partner in Russia. I am sure that we have an equally interesting path ahead of us, because in a year it will be exactly 10 years since the beginning of our cooperation," comments Vitaly Smailov, Executive Director of SEA Company.

Founded in London at the beginning of the second millennium, Newby Teas is represented in 14 countries around the world and has been awarded more than 150 international awards for taste, packaging and innovation. The history of Newby Teas began with a simple but very important idea: to return tea to its true dignity. For thousands of years, tea has been considered not only a healthy, but also an exquisite drink. With the advent of packaged tea in the 20th century, the development of the tea trade accelerated markedly. However, due to the desire to enrich themselves, quantity began to prevail over quality, and the rich tea culture was lost. In the early 2000s, observing how mass production was replacing quality, and the ancient culture of tea drinking was losing its importance, British entrepreneur and philanthropist Nirmal Sethia decided to create not just a tea brand, but a symbol of respect for tradition, taste and aesthetics. He knew that in order to preserve the beneficial properties of tea, it is important to observe all the subtleties of its production — from cultivation to brewing. This is how Newby Teas appeared, a company where tea is purchased from the best plantations in the world, and unique storage and packaging technologies guarantee the freshness and highest quality of the drink for a long time.