SEA Company Appointed PR Agency for Luxury Wellbeing Resort «Istok»

On January 12, 2026, SEA Company was appointed the official PR agency for the Luxury Wellbeing Resort "Istok" located in a meticulously restored historic building dating back to the early 20th century in the heart of the resort city of Essentuki, Russia.

The launch of the «PR representative» package marks a logical continuation of the consulting projects previously delivered by SEA Company’s team, including the resort’s marketing positioning and the development of its PR strategy.

The primary objective for SEA Company will be the implementation of the approved PR strategy aimed at establishing a strong and sustainable perception of the Istok brand as a leader in Russia’s health resort industry, increasing awareness of the resort and its wellness programs among new target audiences, and strengthening its overall media presence.

«Istok is the successor to the first private health retreat in the Caucasian Mineral Waters region, opened in the resort’s historic building in 1906 and offering its guests restorative stays in an intimate setting. For 120 years, the resort has changed its name, but never its mission — to help people regain their health and achieve a higher quality of life. Our team is sincerely proud to become part of this legendary destination, where evidence-based medicine, innovation, and five-star service work in harmony to enable guests to stay healthy and youthful», commented Andrey Shemyakin, Managing Partner of SEA Company.