Audit of the hotel sales department
The efficiency of the sales department of a hotel or resort is a key factor in ensuring occupancy, meeting the revenue budget and directly affecting profitability – an important indicator for investors and owners in any business. The lack of occupancy growth, low ADR, and the presence of a large number of signed contracts that are not in demand from partners may indicate the presence of critical problems in the sales department's business processes that require careful analysis and management decision-making.
The audit of the sales department from the SEA Company consulting company involves a detailed study and evaluation of the effectiveness of existing business processes from acting expert practitioners with proven many years of experience in the hospitality industry. The consultant and his team will conduct an external and internal audit of the department's work in order to maximize immersion in existing issues and develop a real set of recommendations for improving sales efficiency in the B2B or B2C segments.
The audit of the sales department from the SEA Company consulting company involves a detailed study and evaluation of the effectiveness of existing business processes from acting expert practitioners with proven many years of experience in the hospitality industry. The consultant and his team will conduct an external and internal audit of the department's work in order to maximize immersion in existing issues and develop a real set of recommendations for improving sales efficiency in the B2B or B2C segments.
The project is being implemented in three stages
Stage #1 External audit
After signing the contract, a supervising consultant with specialized expertise is assigned to the project. He is the one who organizes the secret purchase of the audited entity and its competitive group in the B2B, B2C segments selected for the audit, or comprehensively, and also forms an assessment of the quality of the entity's representation in sales channels for the end user.
Stage #2 Internal audit
Upon completion of the external study, the SEA Company expert is integrated into the work of the sales department of the audited entity, in order to study the structure of the department, its documentation, the existing contractual framework and its effectiveness. Additionally, a "snapshot of the working day" of the department's employees is made in order to identify possible deviations in the daily routine, non-compliance with the standards of operational procedures, and assessment of other factors affecting sales effectiveness.
Stage #3 Audit report
The result of the external and internal audit of the department is an audit report by the SEA Company expert in charge of the project in the format of a detailed report on the effectiveness of the sales organization with an objective comparative assessment of the work of the audited entity and its competitors, as well as a structured set of recommendations for improving sales efficiency. The conclusion is formed not only based on the results of the first and second stages, but also taking into account the specifics of the location of the hotel or resort, as well as the socio-economic situation in the region where the facility is located at the time of the audit.
5 reasons WHY THE AUDIT OF THE SALES DEPARTMENT SHOULD BE ENTRUSTED TO SEA COMPANY
- Our company employs experts with proven long-term experience in the largest hotel chains, who know and apply in their practice the standards of the international hotel business, adapted to the Russian mentality and rules.
- All SEA Company consultants are active practitioners in their industries, communicate daily with B2B partners of various segments and not only know the existing sales trends, but also anticipate them for the future.
- We guarantee that you will not get into the "pipeline" of consulting, and we will treat your task as our own.
- It is important for us that all parties fully understand and share the need for each of the activities, so we adjust the audit plan if necessary.
- We present the result of our work in a report format with realistic tasks to complete, rather than vague recommendations for improving sales efficiency.
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FAQ – FREQUENTLY ASKED QUESTIONS
External audit is one of the key features in our work methodology. Before we start working on a project, we need to dive into the details of the business and follow the path of the client. Only then will we be able to get to work.
Philosophy SEA Company is built on opportunities, not problems. Thus, the pandemic showed and taught the whole world that almost any issue can be resolved remotely using modern means of communication. Therefore, we confidently answer "Yes" to this question with a footnote that each request is individual, and it is possible that the stage of a internal audit and a personal visit of consultants cannot be avoided.
Before starting the audit work, we sign a contract that clearly defines the boundaries of confidentiality. All data provided to us for evaluation is not shared with third parties and has limited access within our team.
HISTORY OF SUCCESSFUL PROJECTS
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✉ info@sea-company.com
121471, Moscow, ext. ter. Mozhaisky municipal district, Bagritskogo str., 18
✉ info@sea-company.com
121471, Moscow, ext. ter. Mozhaisky municipal district, Bagritskogo str., 18
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