In 2023, John and Nina Kopiski decided to gradually transfer the management of the family business to their children and rebrand it. The tourist block of the business was not financially efficient, and the product itself was packaged and popularized, which means it was not fully ready to be transferred to the management of the heirs. In May 2023, the Kopiski family turned to SEA Company again in order to update PR and marketing materials, conduct information campaigns and launch sales under a new name.

After consultations with the Kopiski family, it was decided to start cooperation within two packages of services: «PR Representative» and «Hotel Sales Representative». Such an integrated approach allows us to simultaneously solve the tasks of changing the positioning in the information field of B2C and B2B audiences without compromising sales.

In the first month of cooperation, a new PR strategy was developed and approved, including updated PR positioning, legend, tone of the voice, key messages and all the analytics necessary to implement the strategy. An up-to-date sales strategy was also developed with a detailed market analysis and work plan.

In the process of implementing the approved PR strategy, SEA Company specialists created a new press base for the manor, updated marketing materials for the sales department and organized regular information coverage of the events of the hotel in the federal media, including inviting journalists with press visits.

The SEA Company sales department conducted an audit and reconfiguration of the personal account in Travelline, optimized the room stock (room categories were changed in accordance with generally accepted standards), developed a new pricing policy, connected key online sales channels, provided monthly pro-active sales, participation in industry exhibitions, and organized study trips for B2B partners.