Title of the project: Consulting, sales representation and PR support of boutique hotel "39", Rostov-on-don (Russia)
Date for the implementation of the project: 2018 – present
Provided services: Sales representative, PR-support, Design, Сonsulting
Description of the project:
The style of the 50s of the XX century, high-class European service, charming interior lines, unique vintage items and antiques collected from around the world – all this is the first designer five-star boutique hotel "39" in the city of Rostov-on-don.
Boutique hotel "39" located on a quiet street in the heart of the "old" Rostov Shaumyana str 39, where it was once full of merchant life and was located the legendary billiard room, much frequented by the famous Russian writer Mikhail Bulgakov, and across the street on the Cathedral side street was not less famous Alexander Isaakievich Solzhenitsyn. All sights of the city, as well as government and business institutions are at a convenient walking distance. And to the waterfront don just 10 minutes walk past the Cathedral of the Nativity of the blessed virgin, built in the XIX century.
In the first months of cooperation, a lot of work was done to adapt the hotel tariff scale, createdtemplates of documents for the sales and reservations departments, created press and marketing materials (including professional photography of hotel rooms and its opportunities for events), as well as forms of legal contracts. The sales department of our company has taken a pro-active position in the promotion of hotel services and daily holds many meetings and negotiations with potential customers from different segments. Agreements were signed with the main players of the Russian tourist services market. PR strategy developed by our team allows us to regularly cover the latest news of the hotel in the media, as well as to form a pool of partners and loyal to the hotel opinion leaders.