MENU

Organization of a press tour to the new luxury boutique hotel to Altay

Domina Altay Shambala 5* is a luxury boutique hotel set on the banks of the Katun River, Altay’s principal mountain waterway, within the picturesque The Turquoise Katun (Biryuzovaya Katun) tourism cluster. A scenic promenade runs through the hotel grounds, leading to the riverfront and the Roerich Park, where crisp mountain air, the scent of pine and stone, centuries-old trees, and profound silence create an atmosphere of complete tranquility and renewal.

The concept of Domina Altay Shambala Boutique Hotel is centered on secluded relaxation, where there is no place for noise or haste, only stillness, mindfulness, and a dialogue with pristine nature in search of inner balance. The property features 33 comfortable private chalets with terraces, ranging in size from 38 to 76 sq. m. Seamlessly integrated into the surrounding landscape, the hotel’s architecture is complemented by contemporary eco-inspired interiors finished with premium materials. Floor-to-ceiling panoramic windows frame captivating views of Altai’s breathtaking natural scenery. The hotel is also home to a Medical Spa Centre and Ptichka by Novikov, a signature Georgian restaurant.

^BRIEF

As part of the «PR Representative» package, a press tour was initiated with the participation of journalists from glossy and business media in February 2026. The purpose of the press tour was to introduce the new five-star boutique hotel, showcasing its exceptional level of service and its distinctive concept of unhurried, immersive relaxation in the heart of Altay.

^REALISATION

A list of media for the invitation has been prepared and agreed with the hotel. It included and was attended by Forbes Russia, RBC Style, Marie Claire, Pravila Zhizny (ex. Esquire Russia), Men Today (ex. Men’s Health Russia), TheVOICE (ex. Cosmopolitan Russia), Psychologies and Marie Claire Maison.
The volume of PR support has been agreed upon based on the results of the press tour.
Full coordination of the press tour has been ensured: inviting journalists, buying tickets, accompanying participants 24/7.
All the information necessary for publications – press releases, photographs – has been prepared and provided to the participants of the press tour.

^RESULT

The top officials of the leading Russian media took part in the press tour.
For the systematic and regular appearance of information about the hotel, the PR publication plan after the press tour was planned for the next 3 months.
Performance indicators: AVE at the end of the press tour amounted to more than 50 000 euros, the OTS index was more than 25 million people. The cost of organization amounted to less than 20% of AVE when calculated based on internal costs at open-market rates, and less than 3% when taking into account direct costs only.

PUBLICATIONS AFTER PRESS TOUR

WOULD YOU LIKE TO TELL THE MEDIA ABOUT THE NEW HOTEL?
SEND A REQUEST FOR A FREE CONSULTATION!

SHARE CASE IN SOCIAL NETWORKS

[{"lid":"8325023010910","ls":"10","loff":"","li_parent_id":"","li_type":"nm","li_ph":"Your name","li_name":"name","li_req":"y","li_nm":"name"},{"lid":"8325023010911","ls":"20","loff":"","li_parent_id":"","li_type":"nm","li_ph":"Company name","li_req":"y","li_nm":"Name"},{"lid":"8325023010912","ls":"30","loff":"","li_parent_id":"","li_type":"em","li_ph":"E-mail","li_name":"email","li_req":"y","li_nm":"email"},{"lid":"8325023010913","ls":"40","loff":"","li_parent_id":"","li_type":"ph","li_ph":"Phone number","li_req":"y","li_nm":"Phone"},{"lid":"8325023010914","ls":"50","loff":"","li_parent_id":"","li_type":"cb","li_label":"I have read and agree to the <a href=\"https:\/\/sea-company.com\/en\/privacy\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color: rgb(181, 162, 125); box-shadow: none; text-decoration: none; border-bottom: 1px solid rgb(181, 162, 125);\">Personal Data Processing and Protection Policy<\/a>. ","li_req":"y","li_nm":"Checkbox"},{"lid":"8325023010915","ls":"60","loff":"","li_parent_id":"","li_type":"cb","li_label":"I consent to the processing of my personal data by LLC \"S.E.A.\" Destination Management Company in accordance with the terms of this <a href=\"https:\/\/sea-company.com\/en\/consent_data\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color: rgb(181, 162, 125); box-shadow: none; text-decoration: none; border-bottom: 1px solid rgb(181, 162, 125);\">Consent<\/a>.","li_req":"y","li_nm":"Checkbox_2"},{"lid":"8325023010916","ls":"70","loff":"","li_parent_id":"","li_type":"cb","li_label":"I consent to receive informational and promotional newsletters from LLC \"S.E.A.\" Destination Management Company to the specified email address and\/or phone number in accordance with the terms of this <a href=\"https:\/\/sea-company.com\/en\/consent_newsletters\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color: rgb(181, 162, 125); box-shadow: none; text-decoration: none; border-bottom: 1px solid rgb(181, 162, 125);\">Consent<\/a>. ","li_req":"y","li_nm":"Checkbox_3"}]

✆ +7 495 926 3602
✉ info@sea-company.com

121471, Moscow, ext. ter. Mozhaisky municipal district, Bagritskogo str., 18

2013-2026 © SEA COMPANY | PR & SALES REPRESENTATIVE IN RUSSIA & CIS
Copying of material is permitted only with indication of an active direct link to the source.
Personal Data Processing and Protection Policy
Consent to receive informational and promotional newsletters
Consent to the processing of personal data
Consent to the processing of cookies and data using the Yandex.Metrica service

+7 800 200 26 50

✆

CONTACT US

Mail

Phone

Cookies and Yandex.Metrica

We use cookies and the Yandex.Metrica web analytics service to ensure the operation of the website, analyze its use and improve the quality of services provided.
By clicking the "Accept" button, you consent to the processing of cookies and data collected using the Yandex.Metrica service, in accordance with the Personal Data Processing and Protection Policy and Consent to the processing of cookies data using the Yandex.Metrica service.
Before giving consent, only technically necessary cookies are used to ensure the functioning of the site.

Cookies and Yandex.Metrica

Organization of a press tour to the new luxury boutique hotel to Altay

BRIEF

REALISATION

RESULT

WOULD YOU LIKE TO TELL THE MEDIA ABOUT THE NEW HOTEL?SEND A REQUEST FOR A FREE CONSULTATION!

^BRIEF

^REALISATION

^RESULT

WOULD YOU LIKE TO TELL THE MEDIA ABOUT THE NEW HOTEL?
SEND A REQUEST FOR A FREE CONSULTATION!