In fall 2023 SEA Company had a goal to strengthen media presence of the recently opened Grand Chalet Altay in federal and regional media relevant to Altay region, as well as promoting the resort as a destination attractive not only in summer but also during the fall and winter seasons.

To procced the goal SEA Company proposed to organize a press tour from 8 till 12 of October 2023 for representatives of leading glossy, business and news media. One of the goals of the press tour was to allow journalists personally experience the resort and its infrastructure during the period when the colors of Altay's nature change from summer to winter.

As a part of the "PR Representative in Russia & CIS” package SEA Company has created the press tour program that allowed journalists to gain complex vision about vacation experience in Grand Chalet Altay – from accommodation and gastronomy to SPA infrastructure and opportunities to explore the region’s nature beauty.

Press tour was attended by representatives of Marie Claire, Peopletalk, The VOICE (ex. Cosmopolitan Russia), Stolnik, Interfax Tourism and TheDay.

SEA Company has ensured the full cycle of press tour organization: preparation and approvement of media pool, communication with editorials, all organization questions and accompany participants during all press tour.

The important stage was the generation of press kit for further editorial articles. The journalists were provided with text materials about the resort, it’s infrastructure and leisure facilities as well as photo materials for publications.