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Organization of a press tour to Pole boutique hotel

Pole is a five-star boutique hotel located in a picturesque birch grove above the Nerl River, just 5 minutes from Suzdal, one of the most picturesque cities on Russia's Golden Ring. Guests can choose from 27 cottages of various categories: from spacious, snow-white suites for two (49 square meters) to two-story, natural-wood executive cottages (205 square meters) with private steam rooms, terraces, and barbecue areas. Panoramic windows blur the boundaries between interior and exterior, while natural materials emphasize the philosophy of eco-friendliness and delicate integration with the surrounding environment. Each cottage is imbued with texture and character: signature decor, hand-woven carpets, and crystal chandeliers in rocaille style. The hotel's culinary offerings include the eponymous "Pole" restaurant, where traditional Russian cuisine blends harmoniously with modern cooking techniques.

BRIEF

As part of the «PR Representative» package and in accordance with the approved annual PR strategy, a press tour was initiated with the participation of journalists from glossy and business media in March 2026. The purpose of the press tour was to present the brand-new hotel to key glossy and business media.

REALISATION

  1. A list of media for the invitation has been prepared and agreed with the hotel. It included and was attended by Gazeta.ru, Men Today (ex. Men’s Health Russia), Aeroflot Premium, Marie Claire Maison, S7, Russian Newspaper, U Magazine (ex. InStyle Russia), Grazia, Interfax.
  2. Full coordination of the press tour has been ensured: inviting journalists, buying tickets, accompanying participants 24/7.
  3. All the information necessary for publications – press releases, photographs – has been prepared and provided to the participants of the press tour.

RESULT

  1. The top officials of the leading Russian media took part in the press tour.
  2. For the systematic and regular appearance of information about the hotel, the PR publication plan after the press tour was planned for the next 3 months.
  3. Performance indicators: total AVE amounted to more than 55 000 euros, the OTS index was more than 45 million people. The cost of organization amounted to less than 15% of AVE when calculated based on internal costs at open-market rates, and less than 4% when taking into account direct costs only.
PUBLICATIONS AFTER PRESS TOUR

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