MENU

PR Representative of the luxury sanatorium «Istok»

The luxury sanatorium "Istok" is located in a restored historic building with early 20th-century architecture in the very center of the resort-city of Yessentuki. The sanatorium combines an aristocratic atmosphere and the traditions of early 20th-century spa retreat "taking the waters" with modern comfort and evidence-based medicine of the future. Just a five-minute walk from the sanatorium is the city's main Kurortny Park, covering 60 hectares, and the pavilions of the famous mineral water sources "Yessentuki No. 4," "Yessentuki No. 17," and "Novaya," known for their healing properties.

The concept of Istok sanatorium offers wellness retreat in the format of an elite club with exceptional comfort in an atmosphere of intimacy and quiet luxury for maximum relaxation and immersion in a state of care for physical and mental health. The sanatorium offers 12 wellness programs based on a comprehensive approach that focuses on both treating the underlying condition and strengthening the entire body. Diagnostics and therapy are carried out using advanced medical equipment and the unique natural resources of the resort city.

^BRIEF

After the successful implementation of PR and marketing packaging in summer 2025 and the development of a comprehensive PR strategy in autumn of the same year, the sanatorium management decided to continue cooperation with SEA Company to achieve the set communication goals and implement planned activities in 2026.

^SOLUTION

To systematically implement the approved PR strategy, it was decided to launch work on the package “PR Representative in Russia and CIS”, which includes a full range of communication tools aimed at strengthening brand reputation, increasing brand awareness, and enhancing presence in the information space.

^REALISATION

The SEA Company team continuously implements a comprehensive range of PR and marketing activities, including developing news hooks, preparing and distributing press materials, organizing publications in federal, regional, and industry media, organizing individual and group press tours, participating in industry awards and rankings, as well as implementing advertising campaigns in target media.

^RESULTS

FOR THE FIRST 6 MONTHS OF 2026

1

48 editorial publications were published in federal, regional, and industry media, including 6 articles, 28 news items, and 14 reviews. The total AVE amounted to 144 900 euros.

2

An intimate press tour was organized for representatives of leading business and lifestyle publications, including Forbes Russia, RBC Style, and RR (ex. Robb Report Russia).

3

The sanatorium became a winner of:
- BEST OF WELLNESS 2026 award by RR magazine (ex. Robb Report Russia) in the category "Detox Beyond Time";
- Travel Time Awards 2025 in the category "Best Russian Sanatorium".

4

Istok sanatorium became a participant in the annual international World Luxury Hotel Awards in three categories: Luxury Wellness Resort, Luxury Wellness Retreat, Luxury Women's Retreat.

5

An advertising campaign has been launched and is being implemented in federal business and glossy media.

PUBLICATIONS

DO YOU NEED A PR REPRESENTATIVE IN RUSSIA & CIS?
SEND A REQUEST FOR A FREE CONSULTATION!

SHARE CASE IN SOCIAL NETWORKS

[{"lid":"9125023010910","ls":"10","loff":"","li_parent_id":"","li_type":"nm","li_ph":"Your name","li_name":"name","li_req":"y","li_nm":"name"},{"lid":"9125023010911","ls":"20","loff":"","li_parent_id":"","li_type":"nm","li_ph":"Company name","li_req":"y","li_nm":"Name"},{"lid":"9125023010912","ls":"30","loff":"","li_parent_id":"","li_type":"em","li_ph":"E-mail","li_name":"email","li_req":"y","li_nm":"email"},{"lid":"9125023010913","ls":"40","loff":"","li_parent_id":"","li_type":"ph","li_ph":"Phone number","li_req":"y","li_nm":"Phone"},{"lid":"9125023010914","ls":"50","loff":"","li_parent_id":"","li_type":"cb","li_label":"I have read and agree to the <a href=\"https:\/\/sea-company.com\/en\/privacy\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color: rgb(181, 162, 125); box-shadow: none; text-decoration: none; border-bottom: 1px solid rgb(181, 162, 125);\">Personal Data Processing and Protection Policy<\/a>. ","li_req":"y","li_nm":"Checkbox"},{"lid":"9125023010915","ls":"60","loff":"","li_parent_id":"","li_type":"cb","li_label":"I consent to the processing of my personal data by LLC \"S.E.A.\" Destination Management Company in accordance with the terms of this <a href=\"https:\/\/sea-company.com\/en\/consent_data\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color: rgb(181, 162, 125); box-shadow: none; text-decoration: none; border-bottom: 1px solid rgb(181, 162, 125);\">Consent<\/a>.","li_req":"y","li_nm":"Checkbox_2"},{"lid":"9125023010916","ls":"70","loff":"","li_parent_id":"","li_type":"cb","li_label":"I consent to receive informational and promotional newsletters from LLC \"S.E.A.\" Destination Management Company to the specified email address and\/or phone number in accordance with the terms of this <a href=\"https:\/\/sea-company.com\/en\/consent_newsletters\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color: rgb(181, 162, 125); box-shadow: none; text-decoration: none; border-bottom: 1px solid rgb(181, 162, 125);\">Consent<\/a>. ","li_req":"y","li_nm":"Checkbox_3"}]

✆ +7 495 926 3602
✉ info@sea-company.com

121471, Moscow, ext. ter. Mozhaisky municipal district, Bagritskogo str., 18

2013-2026 © SEA COMPANY | PR & SALES REPRESENTATIVE IN RUSSIA & CIS
Copying of material is permitted only with indication of an active direct link to the source.
Personal Data Processing and Protection Policy
Consent to receive informational and promotional newsletters
Consent to the processing of personal data
Consent to the processing of cookies and data using the Yandex.Metrica service

+7 800 200 26 50

✆

CONTACT US

Mail

Phone

Cookies and Yandex.Metrica

We use cookies and the Yandex.Metrica web analytics service to ensure the operation of the website, analyze its use and improve the quality of services provided.
By clicking the "Accept" button, you consent to the processing of cookies and data collected using the Yandex.Metrica service, in accordance with the Personal Data Processing and Protection Policy and Consent to the processing of cookies data using the Yandex.Metrica service.
Before giving consent, only technically necessary cookies are used to ensure the functioning of the site.

Cookies and Yandex.Metrica

PR Representative of the luxury sanatorium «Istok»

BRIEF

SOLUTION

REALISATION

RESULTS

DO YOU NEED A PR REPRESENTATIVE IN RUSSIA & CIS?SEND A REQUEST FOR A FREE CONSULTATION!

^BRIEF

^SOLUTION

^REALISATION

^RESULTS

DO YOU NEED A PR REPRESENTATIVE IN RUSSIA & CIS?
SEND A REQUEST FOR A FREE CONSULTATION!