Organization of a press tour to Grand Chalet Altay
Organization of a press tour to Grand Chalet Altay
Grand Chalet Altay is a five-star family SPA resort located within the picturesque Turquoise Katun tourism cluster at the foot of the Tavdinsky Caves, on the bank of the Katun River. The resort is just a 30-minute drive from Gorno-Altaysk Airport via the Chuysky Trakt, one of Russia’s most scenic highways. Covering 86,000 sq. m., the property is largely surrounded by coniferous forest, with walking trails winding through its expansive grounds. The length of the private coastline is 500 meters.
The architecture of Grand Chalet Altay blends seamlessly into the natural landscape, accentuating the beauty of its surroundings while ensuring a private and comfortable retreat. Guests can choose from 55 rooms of various categories, including spacious suites housed within a two-storey hotel building, as well as 21 private chalets ranging in size from 52 to 403 sq. m. The interiors embrace a minimalist aesthetic, featuring soft natural tones and warm wood finishes. The resort is also home to Kedr & Par, a year-round bathhouse and SPA complex, and Sosny, a restaurant celebrating contemporary Altai cuisine through the author's culinary approach.
BRIEF
As part of the «PR Representative» package and in accordance with the approved annual PR strategy, a press tour was initiated with the participation of journalists from glossy and business media in April 2026. The purpose of the press tour was to present the resort's updated capabilities ahead of the start of the summer season.
REALISATION
- A list of media for the invitation has been prepared and agreed with the hotel. It included and was attended by Gazeta.ru, Russian Traveler (ex. National Geographic Russia), Marie Claire, Men Today (ex. Men’s Health Russia), SALON-interior, The Day and Woman.ru.
- The volume of PR support has been agreed upon following the press tour.
- Full coordination of the press tour has been ensured: inviting journalists, buying tickets, accompanying participants 24/7.
- All the information necessary for publications – press releases, photographs – has been prepared and provided to the participants of the press tour.
RESULT
- The top officials of the leading Russian media took part in the press tour.
- For the systematic and regular appearance of information about the hotel, the PR publication plan after the press tour was planned for the next 3 months.
- Performance indicators: total AVE amounted to more than 4,5 million rubles, the OTS index was more than 55 million people. The cost of organization amounted to less than 20% of AVE when calculated based on internal costs at open-market rates, and less than 5% when taking into account direct costs only.
PUBLICATIONS AFTER PRESS TOUR
WOULD YOU LIKE TO TELL THE MEDIA ABOUT THE SPA RESORT?
JUST SEND A REQUEST TO ORGANIZE A PRESS TOUR!
JUST SEND A REQUEST TO ORGANIZE A PRESS TOUR!
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