The architecture of Grand Chalet Altay blends seamlessly into the natural landscape, accentuating the beauty of its surroundings while ensuring a private and comfortable retreat. Guests can choose from 55 rooms of various categories, including spacious suites housed within a two-storey hotel building, as well as 21 private chalets ranging in size from 52 to 403 sq. m. The interiors embrace a minimalist aesthetic, featuring soft natural tones and warm wood finishes. The resort is also home to Kedr & Par, a year-round bathhouse and SPA complex, and Sosny, a restaurant celebrating contemporary Altai cuisine through the author's culinary approach.

As a result of implementation of the approved PR strategy for 2024, Grand Chalet Altay has strengthened its media index position among its competitors. Increased media presence was accompanied by positive occupancy rates confirming the importance of systematic PR work with media pools for promotion of the resort.

One of the most effective PR tools has been organizing press tours, allowing journalists to get acquainted personally with resort’s infrastructure, service and recreational facilities. Based on the results of the previous year, SEA Company has proposed to continue organizing series of press tours in 2025, attracting representatives from leading federal, business, glossy and travel media outlets.

The first press tour took place from 19 to 23 of March 2025. Its main objective was to present updated Grand Chalet Altay facilities for spring and summer holidays as well as generation of information topics for publications before high tourist season.

In the process of organization of press tour SEA Company has formed a pool of eight federal media outlets based on their thematic focus and relevance to the resort's target audience. Press tour was attended by representatives of Interior+Design, Woman.ru, BURO., in-flight magazines Aeroflot and Aeroflot Premium, U Magazine (ex. InStyle Russia), Psychologies and TheDay.

The program of press tour has been designed with an emphasis on updated Grand Chalet Altay facilities. Journalists were able to explore the resort's infrastructure, appreciate the benefits of culinary offerings and the year-round SPA complex «Kedr i Par» as well as to get acquainted with variety of recreation options in Altay region during spring and summer seasons.

SEA Company has ensured the full cycle of organization of the press tour: communication with editorials, invitation and approvement of journalists’ participation, coordination of the program together with resort team and accompany participants during all press tour.

For further generation of publications, the editorials were provided with relevant informational materials as well as professional photo content. Upon the press tour has been ended SEA Company has continued communication with journalists according to implementation of resort PR strategy.

Press tour has allowed to showcase the updated facilities of Grand Chalet Altay to leading federal media outlets and generate additional coverage about the resort before spring/summer tourist season.

Performance indicators: total AVE amounted to more than 85 000 euro, the OTS index was more 80 million people. The cost of organization amounted to less than 18% of AVE when calculated based on internal costs at open-market rates, and less than 7% when taking into account direct costs only.

The results of the press tour have confirmed the effectiveness of the chosen PR tool and became the continuation of systematic efforts to strengthen Grand Chalet Altay's position in the federal media landscape. Interaction with leading media outlets on regular basis helps to maintain interest to resort, expand its target audience reach and ensure its media presence throughout the year.