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Organization of a press tour to Sibirskaya Moneta

Sibirskaya Moneta (ex. Altai Palace Resort until March 2026) is an all-season entertainment resort nestled in the picturesque valley of the Altai Mountains, at the foot of Mount Kaim, just a 30-minute drive from Gorno-Altaysk Airport. Spanning 2,000 hectares - most of which are part of a protected natural area - the resort offers year-round recreation surrounded by the pristine beauty of the Altai nature.
Today, the resort's infrastructure includes four hotels catering to a wide range of guests and preferences. The chalets and art hotel rooms of Altai Palace are ideal for those who want to enjoy nature without missing out on the action; the cozy chalets and villas of Maralnik Altai Palace provide a perfect wellness retreat in the mountains; Sredi Gor, the largest modular hotel in Russia, is a great choice for couples and groups of friends; while the five-star Domina Altai Shambala boutique hotel, located in the Biryuzovaya Katun tourist cluster, will become a haven of peace and solitude for those seeking peace and quiet.

The resort features a 24-hour entertainment center, Relax SPA, a Medical SPA wellness complex, karaoke bar, billiard club, and the Polaris Adventure Center for organizing outdoor activities. In summer, guests can enjoy four heated outdoor pools and a padel court. Dining options include Lastochki, the only 24/7 restaurant in the Altai region, the authentic Russian cuisine restaurant-museum Derevnya, the Matryoshka food court and the restaurant of original Georgian cuisine “Ptichka by Novikov”.

BRIEF

As part of the «PR Representative» package and in accordance with the approved annual PR strategy, a press tour was initiated with the participation of journalists from business media and information agencies in May 2026. The purpose of the press tour was to present the resort, its existing infrastructure and new facilities under construction.

REALISATION

  1. A list of media for the invitation has been prepared and agreed with the hotel. It included and was attended by TASS, Interfax, RBC, Kommersant, Gazeta.ru and Stroitelnaya Gazeta.
  2. Full coordination of the press tour has been ensured: inviting journalists, buying tickets, accompanying participants 24/7.
  3. All the information necessary for publications – press releases, photographs – has been prepared and provided to the participants of the press tour.

RESULT

  1. The top officials of the leading Russian media took part in the press tour.
  2. For the systematic and regular appearance of information about the hotel, the PR publication plan after the press tour was planned for the next 3 months.
  3. Performance indicators: total AVE amounted to more than 40 700 euros, the OTS index was more than 80 million people. The cost of organization amounted to less than 20% of AVE when calculated based on internal costs at open-market rates, and less than 4% when taking into account direct costs only.
PUBLICATIONS AFTER PRESS TOUR

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