SEA Company will provide PR Representative services in Russia for new luxury boutique hotel Shambala

On January 19, 2026, SEA Company became the official PR agency for the new five-star Shambala Boutique Hotel, opened in December 2025 in the «Biryuzovaya Katun» tourist cluster, just 30 km from Gorno-Altaysk Airport.

 

As part of the «PR representative» package SEA Company team aims the positioning formation and promotion of the Shambala Boutique Hotel as a new place for secluded luxury stays amidst the pristine nature of Altai. The main focus is on developing and implementing a long-term PR strategy, as well as ensuring the hotel’s regular presence in leading business, lifestyle, and industry media.

«Altai is currently one of the most promising destinations for the development of premium domestic tourism, yet competition for audience attention is extremely high. Therefore, for new hospitality projects, it is particularly important from the very first months, or even three months before opening, to establish clear positioning and a systematic, comprehensible communication with the target audience. The Shambala Boutique Hotel is a strong project with a unique location, a well-conceived philosophy of relaxation, and a high level of service. In this collaboration, we will leverage our extensive experience in promoting premium hotels and resorts to position this new property as a leader in its segment, establishing a lasting association between conscious, premium Altai tourism and the Shambala brand.» – commented Andrey Shemyakin, Managing Partner of SEA Company.