The new five-star SPA resort Grand Chalet Altay chose SEA Company for PR and marketing promotion

In February 2023, SEA Company was chosen as the official PR agency of the new five-star family SPA resort Grand Chalet Altay, located on the banks of the Katun River at the foot of the mountains in the Turquoise Katun Special Economic Zone (Altay region).

Opened in technical mode in December 2022, the Grand Chalet Altay family resort is the first and truly five-star hotel with the largest SPA complex in the Altay Mountains. The resort offers: a two-story hotel complex with 55 rooms of various categories, including spacious suites, as well as 19 cozy chalets ranging from 42 to 300 sq.m., 3 restaurants and a summer bar, the largest outdoor heated pool in Altay with a separate children's pool, a complex of various baths and SPA programs, as well as 86,000 sq.m. landscaped area with a coastline of 500 meters, where the authentic atmosphere of an untouched coniferous forest is preserved.

Grand Chalet Altay can confidently compete with Swiss resorts in terms of architecture, service and gastronomy - that is why SEA Company, which has international experience in PR-representation of luxury hotels from around the world, was chosen to promote it. Previously, SEA Company became the first to apply the international practice of representing hotels in sales on the Russian market since 2013.

As part of the first stage of the PR-support package, SEA Company specialists will create a PR-positioning of the resort, an annual PR promotion strategy and a calendar of activities in order to form the target audience's perception of the brand as the best family SPA resort in Altay.