SEA Company has been selected as the official PR agency of the all-season SPA resort Miracleon

On January 1, 2025, SEA Company became the official PR agency of the all-season SPA resort at Black sea Miracleon, located on 50 hectares of a unique arboretum in a picturesque part of Anapa, one of the best balneological resort cities in the world.

The signing of the agreement to launch work on the «PR representative» package was a continuation of the external and internal marketing audits conducted in the summer of 2024, as well as the updated marketing package of the resort created by the SEA Company team in the fall of 2024.

The main task of the SEA Company specialists will be to popularize the updated positioning of the resort and its opportunities for year-round SPA holidays at sea among a new target audience by ensuring the resort's regular presence in the information field of the federal media.

"For effective PR promotion, a hotel or resort must have a well-formulated marketing positioning, a well-defined target audience, an analysis of the competitive group and a USP (a unique sales points that distinguishes the facility from competitors). Without these basic elements, it is almost impossible to build a proper communication strategy. That's exactly what we started with in the Miracleon project. In 6 months of work, we managed to reassemble the entire concept, resulting in a new positioning and marketing package of the resort. We have a lot of work ahead of us and I am sure that the result will exceed all expectations." -commented Andrey Shemyakin, Managing Partner of SEA Company.