EXTERNAL Marketing AUDIT
The effectiveness of marketing communications is a key factor in the sales success of any brand. A high–quality communication strategy, brand representation in the information field and sales channels directly affect business profitability, which is an important indicator for owners.
An external marketing audit from the SEA Company is a comprehensive assessment of the brand's communication strategy and media, tools and promotion channels, conducted by specialized experts with many years of experience working in international brands. We help you digitize the real situation, identify weak links, find growth points, and enhance the effectiveness of your marketing investments.
An external marketing audit from the SEA Company is a comprehensive assessment of the brand's communication strategy and media, tools and promotion channels, conducted by specialized experts with many years of experience working in international brands. We help you digitize the real situation, identify weak links, find growth points, and enhance the effectiveness of your marketing investments.
The project is being implemented in three stages
Stage #1 Internal audit
After signing the contract, a supervising consultant with specialized expertise is assigned to the project. The SEA Company team will analyze all available marketing materials and provide an expert assessment of their correctness or recommendations for necessary changes.
At this stage, the assessment is subject to:
At this stage, the assessment is subject to:
- marketing strategy (if any);
- PR strategy (if any);
- media plan of advertising placements (if available);
- informational materials (presentations, press releases, email mailing templates, photo and video banks and other materials used in communication with B2C and B2B clients).
Stage #2 External audit
The second stage of the audit is the assessment of the brand's external representation in the information field, social networks and sales channels.
The expert will conduct:
The expert will conduct:
- assessment of the brand's media presence (brand representation in the media and social networks) using objective analysis tools;
- a comparative assessment of a competitive group;
- digital brand marketing.
Stage #3 Audit report
The result of the external and internal audit of brand marketing is the conclusion of the expert in charge of the project in the format of a detailed report on the effectiveness of brand marketing with an objective comparative assessment of the work of the audited entity and its competitors, as well as a structured set of recommendations for improving marketing effectiveness.
The conclusion is formed not only on the basis of the results of the first and second stages, but also taking into account the specifics of the brand, as well as the socio-economic situation in the region where the brand is located at the time of the audit.
The conclusion is formed not only on the basis of the results of the first and second stages, but also taking into account the specifics of the brand, as well as the socio-economic situation in the region where the brand is located at the time of the audit.
5 REASONS WHY AN EXTERNAL MARKETING AUDIT SHOULD BE TRUSTED
SEA COMPANY
- Our company employs experts with proven long-term experience working in international brands, who know and apply international standards adapted to the Russian mentality and rules in their practice.
- All SEA Company consultants are active practitioners in their industries, interact daily with media and business representatives, are able to anticipate trends, and SEA Company clients successfully achieve media and sales targets.
- We guarantee that you will not get into the "pipeline" of consulting, and we will treat your task as our own.
- It is important for us that all parties fully understand and share the need for each of the activities, therefore, if necessary, we make adjustments to the audit plan.
- We present the result of our work in a report format with realistic tasks, rather than vague recommendations for improving efficiency.
INTERESTED IN THE PRISE OF THE SERVICE?
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FAQ – FREQUENTLY ASKED QUESTIONS
Preliminary audit is one of the key features in the methodology of our work. Before starting work on a project, we need to dive into the details of the business, identify the current issues together with the client, and understand exactly that we have the same understanding of the business objectives at the time of its implementation. Only then can we start working.
Philosophy SEA Company is built on opportunities, not problems. Thus, the pandemic showed and taught the whole world that almost any issue can be resolved remotely using modern means of communication. Therefore, we confidently answer "Yes" to this question with a footnote that each request is individual, and it is possible that the stage of a preliminary audit and a personal visit of consultants cannot be avoided.
Of course. If you are not sure about the current positioning, the correctness of the marketing description of a service, product or brand in general, then we are ready to conduct an audit and help develop a PR and marketing plan based on the materials you provided and our opinion. In addition, our experts will be able to evaluate all the materials you have and give an extended opinion on their correctness or the need for improvements.
No. External marketing audit is effective with its integrated approach. We can exclude one of the audit blocks, but in this case we cannot 100% guarantee the objectivity of the expert's opinion.
HISTORY OF SUCCESSFUL PROJECTS
✆ +7 495 926 3602
✉ info@sea-company.com
121471, Moscow, ext. ter. Mozhaisky municipal district, Bagritskogo str., 18
✉ info@sea-company.com
121471, Moscow, ext. ter. Mozhaisky municipal district, Bagritskogo str., 18
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Consent to the processing of personal data
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