When opening a hotel, it is important to feel the location, study the history, clearly define or create a USP that will distinguish the hotel from the rest of the objects. On the basis of this, a beautiful legend is created, which will serve as the foundation for the future PR and marketing promotion of the hotel.
The first stage of the implementation of the Negorod packaging project was an on-site audit by SEA Company specialists for a personal acquaintance with the object, its location and consultations with the ideological inspirer to determine the marketing positioning desired by the USP, as well as to approve the goals and objectives of the project for the long term.
As part of the second stage, and based on the results of the approved marketing positioning from the first stage, a legend was created that conveys the meaning and concept of the Negorod club complex, a list of guest services (included in the cost of living and for an additional fee) was prepared and approved, the names of the categories of houses were determined - barnhouses with their detailed description for posting on the official website and online sales channels.
The third stage was the creation of an image press release, which absolutely every hotel should have without reference to the star rating and the size of the room stock. An image release is essentially a PR package for a project that describes all of its key characteristics from the marketing package. Unlike classical news press releases, image press releases can consist of several pages and are not tied to a specific event. Its main function is to describe the hotel emotionally, "deliciously" and in detail, so that after reading it, there is only one thought in my head - I want to go there.
After agreeing on all PR and marketing materials, at the fourth stage of work, the basic operational documentation of the hotel was developed, taking into account the specifics and features of serving guests of the Negorod club complex.