B2B PR REPRESENTATIVE OF THE ZONT HOTEL GROUP
ZONT Hotel Group is a Russian hotel company specializing in consulting and rental of hotels with guaranteed income for owners. The company is engaged in the development of urban, resort and apartment hotels mainly according to the rental model, but also offering a classic management agreement.
The ZONT Hotel Group's portfolio includes more than 20 hotels in Russia and Georgia with a total fund of more than 2,500 rooms and 1,500 employees. In 2024, the company will open 5 more hotels with a total number of rooms of more than 1,400 rooms. ZONT Hotel Group is also developing its own Sunflower hotel brand and the ZONT Hotel Club bonus program, which allows you to receive up to 20% cashback on all purchases at hotels and restaurants operated by the company.
The ZONT Hotel Group's portfolio includes more than 20 hotels in Russia and Georgia with a total fund of more than 2,500 rooms and 1,500 employees. In 2024, the company will open 5 more hotels with a total number of rooms of more than 1,400 rooms. ZONT Hotel Group is also developing its own Sunflower hotel brand and the ZONT Hotel Club bonus program, which allows you to receive up to 20% cashback on all purchases at hotels and restaurants operated by the company.
BRIEF
ZONT Hotel Group was founded in 2011 by hoteliers Alexander Gendelsman and Nikolai Filatov, who offered the market a completely new management format at that time – "rent" with a guarantee of the owner's income.
Despite the dynamic growth of the company's portfolio, the rental management format and the ZONT Hotel Group brand remained invisible in the information field, unlike the competitive group, which limited the company's development.
In the summer of 2023, the management of the ZONT Hotel Group sought advice from the SEA Company, which by that time had already provided subscription PR support for one of the facilities managed by the company since its opening - the Grand Chalet Altay.
Despite the dynamic growth of the company's portfolio, the rental management format and the ZONT Hotel Group brand remained invisible in the information field, unlike the competitive group, which limited the company's development.
In the summer of 2023, the management of the ZONT Hotel Group sought advice from the SEA Company, which by that time had already provided subscription PR support for one of the facilities managed by the company since its opening - the Grand Chalet Altay.
SOLUTION
Based on the results of the consultations and the strategic objectives of the ZONT Hotel Group, it was decided to start cooperation within the framework of the "B2B PR Representative" package, including the development of a PR strategy and an activity plan.
REALISATION
At the first stage of cooperation, PR strategy, PR positioning, tone of the voice, detailed plan of PR and marketing activities were drawn up.
At the second stage, a complete PR packaging of the brand was carried out. Image releases about the company and the rental management model, press portraits of speakers and other materials necessary for the implementation of the strategy were prepared.
As part of the third stage, a communication strategy is being implemented, including ensuring the regular presence of the brand in the media and at key events in order to increase brand awareness not only among the target audience – investors and developers.
At the second stage, a complete PR packaging of the brand was carried out. Image releases about the company and the rental management model, press portraits of speakers and other materials necessary for the implementation of the strategy were prepared.
As part of the third stage, a communication strategy is being implemented, including ensuring the regular presence of the brand in the media and at key events in order to increase brand awareness not only among the target audience – investors and developers.
RESULT FOR 6 MONTHS OF WORK
1
More than 25 editorial publications have been published in federal and industry media, including interviews with the management of the ZONT Hotel Group. The total AVE indicator was more than 3 million rubles, and the OTS indicator was more than 110 million people.
2
Alexander Gendelsman and Nikolai Filatov participated as speakers of several sessions of the Forum of Regions and Nikolai Filatov spoke as a speaker at the annual Forbes Russia conference "Transformation of Education. Training the personnel of the future".
3
Interviews of the company's speakers were initiated, conducted, and published in the media from the TIER 1 list – Interfax Tourism, Russian Traveler, Business FM, etc., as well as from a number of industry media.
PUBLICATIONS
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✉ info@sea-company.com
Ⓢ skype: seacompanymoscow
«Business center Convent Plus
«Bagrationovskiy proezd, 7, bld 20B, Moscow, 121087
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