B2B PR REPRESENTATIVE OF THE ZONT HOTEL GROUP
ZONT Hotel Group is a Russian hotel company specializing in the rental of hotels with a guaranteed income of the owners. ZONT Hotel Group is engaged in the development of urban, suburban and resort hotels.
The company's portfolio includes 22 operating hotels with a total number of over 3,000 rooms. The management company employs just over 50 people, and the total number of employees working in managed hotels has exceeded 1,700. The company's annual turnover in 2024 exceeded 63 mln. euro. In the coming years, 5 more hotels with a total number of almost 2,000 rooms will be opened under the management of the company.
The company's portfolio includes 22 operating hotels with a total number of over 3,000 rooms. The management company employs just over 50 people, and the total number of employees working in managed hotels has exceeded 1,700. The company's annual turnover in 2024 exceeded 63 mln. euro. In the coming years, 5 more hotels with a total number of almost 2,000 rooms will be opened under the management of the company.
BRIEF
ZONT Hotel Group was founded in 2011 by hoteliers Alexander Gendelsman and Nikolai Filatov, who offered the market a completely new management format at that time – "rent" with a guarantee of the owner's income.
Despite the dynamic growth of the company's portfolio, the «rental» management format and the ZONT Hotel Group brand remained invisible in the information field, unlike the competitive group, which hindered the company's development.
In the summer of 2023, the management of the ZONT Hotel Group sought advice from the SEA Company, which by that time had already provided continuous PR support for one of the facilities managed by the company since its opening - the Grand Chalet Altay.
Despite the dynamic growth of the company's portfolio, the «rental» management format and the ZONT Hotel Group brand remained invisible in the information field, unlike the competitive group, which hindered the company's development.
In the summer of 2023, the management of the ZONT Hotel Group sought advice from the SEA Company, which by that time had already provided continuous PR support for one of the facilities managed by the company since its opening - the Grand Chalet Altay.
SOLUTION
Based on the results of the consultations and based on the strategic objectives of the ZONT Hotel Group, it was decided to start cooperation within the framework of the "B2B PR Representative" package, including the development of a PR strategy and an activity plan.
REALISATION
At the first stage of cooperation, a PR strategy was formed, PR positioning and tone of voice were defined, and a detailed plan of PR and marketing activities was drawn up.
At the second stage, a complete PR packaging of the brand was carried out - image releases about the company and the rental management model, press portraits of speakers and other materials necessary for the implementation of the strategy were written.
As part of the third stage, a communication strategy is being implemented, including ensuring the regular presence of the brand in the media and at key events in order to increase brand awareness not only among the target audience – investors and developers.
At the second stage, a complete PR packaging of the brand was carried out - image releases about the company and the rental management model, press portraits of speakers and other materials necessary for the implementation of the strategy were written.
As part of the third stage, a communication strategy is being implemented, including ensuring the regular presence of the brand in the media and at key events in order to increase brand awareness not only among the target audience – investors and developers.
RESULTS
FOR 7 MONTHS OF 2025
1
An updated communication strategy for 2025 has been developed.
2
Were published in media:
- 75 publications in federal, regional and industry media, among those: 3 interviews, 1 editorial article, 40 editorial news, 28 detailed comments, 3 editorial reviews;
- 51 publications on social media networks, including industry telegram channels about the development and hotel business.
3
The company's management participated as speakers in 8 relevant events, including:
- The Caucasian Investment Forum;
- People Forum by Vedomosti newspapers;
- Business seminar of the Publishing House Kommersant and the Department of Investment and Industrial Policy of the city of Moscow;
- Hotel Service School of the Association of Suburban Hoteliers;
- Hospitality Sales Forum 2025;
- International Exhibition of Tourism and Hospitality Industry;
- Hotel Business Days;
- Suburban Hoteliers Forum & GLAMPING BUSINESS DAY.
4
The company became the winner in the nomination "Best Hotel Management Company" in the annual Travel Time Awards 2024.
FOR 12 MONTHS OF 2024
1
An updated communication strategy for 2024 has been developed.
2
Were published in media:
- 88 publications in federal, regional and industry media, among those: 8 interviews, 66 editorial news, 14 detailed comments;
- 28 publications on social media networks, including industry telegram channels about the development and hotel business.
3
The company's management participated as speakers in 6 relevant events, including:
- Business seminar of the Publishing House Kommersant and the Department of Investment and Industrial Policy of the city of Moscow;
- Russian Travel Forum "Travel!";
- Forum of Russian Regions. Development of tourist infrastructure;
- PIR Hotel;
- Hotel Service School of the Association of Suburban Hoteliers;
- The Time of Innovation Forum.
FOR 5 MONTHS OF 2023
1
A short-term communication strategy has been developed until the end of 2023.
2
A press base has been created, including: press portraits of speakers, press releases about the company and the "rent" management format.
3
20 publications were published in federal and industry media, of which: 3 interviews, 14 editorial news, 3 detailed comments in editorial articles. The AVE indicator was more than 39 700 euros.
4
The company's management participated as speakers in 2 relevant events, including:
- Forum of Russian Regions. Development of tourist infrastructure;
- Forbes Russia Annual Conference "Transformation of Education. Training of the personnel of the future".
PUBLICATIONS
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