PR, advertising and marketing representation
of the Slovenian tourism in Russia

Title of the project: PR, advertising and marketing representation of the Slovenian tourism in Russia
Date for the implementation of the project: 2020 – present
Provided services: package «Destination promotion»

Description of the project:

Slovenia is a small European country with a huge tourist potential. During visits to Slovenia, travelers encounter its rich history and culture, unique art and national cuisine, incomparable nature and geography, sports lifestyle and many others.

To highlight the gastronomic and tourist potential of Slovenia among Russians is the main goal of the promotion strategy developed by SEA Company team for 2020 and 2021 years. In the first half of 2020, a number of press tours will be held for the representatives of the leading Russian media, active promotion of the country will be carried out within the framework of MITT. In the second half of the year, it is planned to shoot TV stories together with the Russian Federal TV channels, as well as to collaborate with Russian opinion leaders in social networks. On an ongoing basis, SEA Company monitors the index of awareness about the country on the main media sites.

All these activities will allow to achieve high results, which are reflected in the volume of tourist flow from Russia. In addition, they will lay the foundation for the proper strategic promotion of Slovenia as an attractive tourist destination.