The club format concept of the RODINA Grand Hotel & SPA Irkutsk offers an exceptional level of comfort with the legendary philosophy of service from the RODINA brand, capable of anticipating expectations and inspiring new exclusive trips to Lake Baikal. The interior design of RODINA Grand Hotel & SPA Irkutsk is presented in five styles at once, which guests can choose depending on their mood: "Classic", "Modern", "Loft", "Avant-garde" and "Scandinavia".  In total, 104 rooms and apartments of seven categories are available for guests to stay – from cozy Superiors to a luxurious Presidential Suite with a fireplace and a fascinating view of the river. Each room is decorated with exclusively natural materials.

In May 2024, Rodina Hotels turned to SEA Company for help in PR support for the opening of a new premium hotel located in the center of Irkutsk. The main task of the PR campaign was not just to tell about the appearance of a new luxury hotel in the region, but to convey to the target audience the key message – now there is a place for premium holidays on Lake Baikal.

After negotiations, as well as taking into account the experience of promoting the opening after the rebranding of another hotel in the RODINA Hotels chain, it was decided to start work on the "Hotel pre-opening PR support" package, designed for 3 months.

The first stage of the work was the creation of a press base, including all image-based press releases with a legend, and media planning in accordance with the budget allocated for promotion and the tasks set for the target audience.

At the second stage, after agreeing on all press materials, a targeted PR campaign was conducted in relevant media, as well as coordination of advertising placement.

The third and final stage was the preparation of a press clipping in the format of a detailed report on the work done and the digitization of published publications indicating their quality.