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PR Representation of the design boutique hotel «Grand Hotel Ekaterinodar»

Grand Hotel Ekaterinodar is a five-star luxury boutique hotel located in a historic building on the main street of Krasnodar in close proximity to cultural attractions and iconic places of the city. One of the values of the hotel team is respect and preservation of history. That is why the name of the hotel combines the best components of the world's grand hotels, accommodation in which becomes a special experience itself. The room fund is represented by 20 designer rooms of various categories. The interior design is made in a classic style using antique elements.
Following the philosophy of a special personalized service, concierge services are available to guests, who at any time of the day or night will help to book transfers, theater tickets, a table in a restaurant, organize a city tour and fulfill any other requests. The gastronomy of the hotel is represented by traditional "southern" cuisine in the Grusha restaurant, the chef of which focuses on the Kuban gastronomic traditions in a new interpretation and an unusual presentation.

BRIEF

The Grand Hotel Ekaterinodar opened in the spring of 2024, became the successor to the Romanoff Hotel, which is popular among residents and guests of the city. In addition to the name change, the Grand Hotel Ekaterinodar introduced new standards of service that meet the needs of the most demanding guests, as well as improved room facilities, which directly affected the cost of hotel services. The renovated hotel had the task not only to project the positive emotions of tourists from the successor, but also to attract new guests, previously unfamiliar with the hotel, from other regions of Russia.

SOLUTION

After studying the tasks set by the management of the hotel and its hotel operator, it was decided to start cooperation on comprehensive PR  Representative, including the formation of press materials, conducting a large-scale PR campaign on the occasion of the opening of the hotel and further promotion using classic PR tools.

REALISATION

The first stage of the project was the formation of the PR positioning and press base of the renovated hotel, which became the main one for further communication with the designated target audience.

At the second stage, a large-scale three-month PR campaign was conducted, which included the creation of an announcing press release, its distribution to relevant federal and regional media, pitching journalists to publish editorial publications and organizing the first press tour for federal media.

As part of the third stage, a comprehensive PR support for the hotel is being implemented, including the creation of informational occasions, their publications in relevant media, participation in awards, organization of press tours, expansion of the topics of informational occasions and other tools of classical PR.

RESULTS

FOR 4 MONTHS OF WORK
1
38 publications about the hotel have been published in federal, regional and industry media, of which: 3 editorial articles, 29 editorial news, 6 editorial reviews. The AVE indicator was 85 852 USD.
2
The hotel became the winner of the Travel Time Awards in the nomination «Opening of the Year in Russia».
3
The press tour was organized for the federal media, which was attended by representatives of: federal business media Gazeta.ru, on-board magazines of Aeroflot and Aeroflot Premium, glossy magazines Grazia and Wday.
4
The Grusha restaurant became a participant of the Alexander Sysoev gastronomic festival "New Names", where it presented a tasting set.
PUBLICATIONS

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