The Pole Boutique Hotel opened in January 2026, offering tourists a completely new format of premium country holidays for one of the oldest cities in Russia. As early as February 2026, the owners of the project contacted SEA Company for advice on launching a new hotel on the touristic market. The main problem was the lack of hotel expertise, a full-time sales and marketing department, a pricing plan, marketing packaging and other important building materials at the launch of the hotel.

As a result of the consultations, it was decided to start comprehensive cooperation on two service packages: "Hotel Sales Representative in Russia & CIS" and "PR Representative in Russia & CIS". The SEA Company team was tasked with developing a strategy to promote the new accommodation facility, ensure its entry into the market, build an effective B2B sales system, establish a stable presence in federal and industry media, and create a recognizable image of the boutique hotel among the target audience. Special attention was paid to the positioning of Pole as a new generation of Russian country hotels, where modern architecture, original design, natural surroundings and a high level of service form a unique holiday experience in Suzdal.

On the first month of cooperation, SEA Company specialists conducted an on-site audit of the product, analyzed the competitive environment, identified key target audiences, relevant channels and b2b-sales segments, and developed and approved a development strategy for PR promotion and sales.

Later on, according to the approved strategy SEA Company sales department carried out a complete renaming of the room categories and developed a new tariff plan in accordance with all international standards of the hospitality industry. The Public Relations, advertising and marketing department has developed all the basic press materials, created a full presentation of the hotel, as well as a description of the hotel and its infrastructure for online sales channels.

This preliminary work allowed both SEA Company team to start the full implementation of the project.

As part of the "Hotel Sales Representative" package of services, the SEA team began developing cooperation with B2B partners who are already bringing business to hotels in Suzdal or are interested in developing this area. Among them: leading MICE and business travel companies, corporate clients, wedding and event agencies, concierge services, luxury travel advisors and others. Regular personal presentations, online webinars, business meetings, FAM trips and negotiations have been initiated for the professional tourism community. The hotel has also been featured in specialized exhibitions, workshops and industry events. The PR support unit of the hotel included the preparation of press materials, day-to-day work with the media, organization of press tours and individual visits by journalists and opinion leaders, as well as support for the boutique hotel's participation in professional awards and special projects. Marketing support includes the development of special offers, presentation materials for B2B partners, consultations on product positioning and development, as well as continuous analysis of the effectiveness of ongoing activities with subsequent adjustments to the promotion strategy.