The resort's gastronomy is showcased in 4 restaurants and bars. Guests can rejuvenate their mental balance and tone at Canareef Spa, stay fit in the fully equipped gym, tennis court, swimming pools, or engage in various water sports at the certified diving center. For younger guests, there is a kids' club located on the resort grounds, overlooking a lake and featuring an outdoor playground, ensuring fun both indoors and outdoors.

As part of the "Sales representative in Russia & CIS" package, the SEA Company sales department has been actively promoting the hotel in the Russian and CIS markets since December 2023. Kazakhstan is a key market for the resort within the CIS region; however, it remains less developed compared to the Russian market. As part of the 2026 sales development strategy, it was decided to pay special attention to this market to stimulate growth in the number of guests from the republic.

Participation in trade exhibitions and workshops is the most effective tool for developing B2B sales. Therefore, the hotel management decided to implement the "Hotel Representation at industry exhibitions and workshops" package and have SEA Company specialists represent the hotel at the international tourism exhibition in Kazakhstan, KITF 2026.

Preliminary analytics of statistics on guests from Kazakhstan traveling to the Maldives in general and to Canareef resort in particular were carried out: number of sold nights, average guest age, number and list of services implemented for these guests, with the aim of developing an participation strategy and forming a list of companies for coordinating meetings at the exhibition stand.  

The hotel's participation at the exhibition stand of one of Kazakhstan's largest tour operators, Rustar, was approved, as well as participation in the RKITF workshop, where more than 200 travel agents were registered.

SEA Company's sales manager independently represented the hotel at the exhibition and workshop throughout the entire event.