The resort's gastronomy is showcased in 4 restaurants and bars. Guests can rejuvenate their mental balance and tone at Canareef Spa, stay fit in the fully equipped gym, tennis court, swimming pools, or engage in various water sports at the certified diving center. For younger guests, there is a kids' club located on the resort grounds, overlooking a lake and featuring an outdoor playground, ensuring fun both indoors and outdoors.

The island on which Canareef Resort is located was opened to tourists in 2015 and over nine years, it has undergone several name changes and management companies. Throughout this time, Canareef Resort had never been represented in the Russian market, though some B2B partners were aware of it and had even sent tourists there. In 2023, the new management identified the Russian and CIS markets as priority targets for development but lacked experience and business contacts in these regions. The decision to seek sales representation was triggered by the high demand for Maldives vacations among guests from Russia and CIS countries, who are among the top visitors in the country. However, there were very few such guests at the resort.

In November 2023, resort representatives sought consultation from SEA Company to explore the resort's potential for the Russian and CIS markets and the possibilities for its development.

After the SEA Company team became acquainted with the resort and conducted a high-level audit, a decision was made to begin collaboration under the "Hotel Sales Representative" package.

The first step, in accordance with SEA Company standards and policies, involved creating necessary marketing materials in Russian during the first month of operation, including a resort presentation, an image press release, and a fact sheet.

For the second step, also in the first month, the sales department compiled a list of leading tour operators that send a large number of tourists from the mass market segment to the Maldives. Meetings were then held with key tour operators to sign contracts and discuss cooperation. Additionally, the sales team prepared and sent a list of Maldivian DMCs that work with tourists from Russia and the CIS to the resort for signing direct contracts.

Having successfully completed the previous phases, the third phase involved increasing the number of guests from Russia and the CIS through the established channels. This included regular webinars, representing the resort at industry exhibitions, and developing new sales channels by increasing the customer base from a more niche segment.

The strategy developed is comprehensive, covering all market segments and balanced considering the current geopolitical situation. After a personal visit by SEA Company representatives to the resort, the strategy was tailored to the unique features of the resort.