Organization of a press tour for the Grand Snow Resort
Organization of a press tour for the Grand Snow Resort
Grand Snow Resort is a new oasis of premium relaxation in Arkhyz, where the aesthetics of the Caucasus Mountains, the hits of local gastronomy and a personal approach to each guest create a unique atmosphere and vivid impressions in any season. Decorated in a traditional Alpine style, the five-star hotel is located in the center of the picturesque Arkhyz Valley in the popular tourist village of Romantic.
The "mountain chalet" style creates an atmosphere of warmth, sophistication and harmoniously integrates it into the natural landscape, while the panoramic views immerse guests in the grandeur of the local landscapes. 57 stylish rooms of five categories are available for hotel guests in two hotel buildings: from the cozy "Silver Classic" with spacious balconies and mountain views to the flagship two-room "Diamond Suite" with panoramic windows, a spacious terrace with sun loungers and a traditional fireplace lined with natural stone.
BRIEF
In February 2025, representatives of the hotel's investor approached SEA Company to organize a press tour with the participation of journalists from on-board, glossy and business media in April 2025. The purpose of the press tour is to present the possibilities of a new premium hotel for summer and off-season holidays.
REALISATION
- The list of media for the invitation has been prepared and agreed with the hotel. After all, journalists from the following media took part at the press tour: onboard magazine for business class passengers Aeroflot Premium, business inform agency Gazeta.ru, glossy magazines Marie Claire, Men Today (ex. Men’s Health Russia), TheVOICE Mag (ex. Cosmopolitan Russia), TheDAY, Woman.ru, OK Magazine.
- The volume of PR support has been agreed with all press tour participants in advance.
- Full coordination of the press tour is provided: inviting journalists, buying tickets, accompanying participants 24/7.
- All necessary information for publications - press releases, pictures – has been prepared and provided to the participants of the press tour.
RESULT
- Editors of the leading Russian media took part in the press tour.
- For the systematic and regular appearance of information about the hotel, the PR publication plan after the press tour was planned for the next 3 months.
- Performance indicators: AVE according to the results of the press tour amounted to more than 64 000 euros, the OTS index was more than 100 million people, the cost of organization was less than 12% of AVE.
PUBLICATIONS AFTER PRESS TOUR
WOULD YOU LIKE TO TELL THE MEDIA ABOUT THE NEW HOTEL?
JUST SEND A REQUEST TO ORGANIZE A PRESS TOUR!
JUST SEND A REQUEST TO ORGANIZE A PRESS TOUR!
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