Organization of business meetings (sales calls) with B2B clients in St. Petersburg
Organization of business meetings (sales calls) with B2B clients in St. Petersburg
CVK Park Bosphorus, The Luxury Hotel of CVK Hotels & Resort Group, is a five–star hotel in the center of Istanbul and the heir to the luxury of the magnificent century of the Ottoman Empire, located in the historical center of the city in Taksim Gumusuyu district on the site of the legendary Park Hotel. The hotel has 382 modern rooms, including the largest Presidential Suite in Turkey with an area of 850 square meters, as well as 68 fully equipped apartments for long-term stays in the detached building CVK Park Prestige with an area of 45 to 950 square meters. The hotel's infrastructure includes 3 restaurants and 2 lounge bars, Istanbul's largest SPA and wellness center, as well as a MICE space of over 5,000 square meters.
BRIEF
CVK Park Bosphorus Hotel Istanbul enjoys strong demand among Russian tourists and actively engages with the professional travel community. Following a joint business breakfast held in St. Petersburg on April 8, 2025 with tour operator Loti where the hotel was presented to 50 of the operator's agents CVK sought to go beyond a single event by engaging in targeted outreach to key B2B partners and strengthening direct business ties.
Consequently, the objective was to organize a series of one-on-one meetings between the hotel representative and St. Petersburg-based tour operators, as well as MICE and business travel agencies, to discuss collaboration opportunities and develop additional tools for promoting CVK Park Bosphorus within the industry.
Consequently, the objective was to organize a series of one-on-one meetings between the hotel representative and St. Petersburg-based tour operators, as well as MICE and business travel agencies, to discuss collaboration opportunities and develop additional tools for promoting CVK Park Bosphorus within the industry.
SOLUTION
As part of the «Sales Representative in Russia and CIS» package SEA Company proposed organizing a series of personalized business meetings (sales calls) for the CVK Park Bosphorus Hotel Istanbul representative in St. Petersburg. This format enabled a series of targeted meetings with relevant partners held immediately prior to an industry event to discuss not only the hotel’s current offers but also specific mechanisms for future collaboration
REALISATION
Between April 7 and 8, 2025, the SEA Company sales team organized six individual business meetings with representatives from leading tour operators, MICE agencies, and business travel agencies in St. Petersburg: Good Time Travel, Mercury, Salute Travel & Event, Art Travel, Aerotour Business, and Planet Travel. These meetings aimed to foster direct partnerships and increase the visibility of CVK Park Bosphorus within the partners' communication channels with clients and travel agents
RESULTS
1
Over two days, 6 targeted B2B meetings were held with representatives of tour operators, MICE and business travel agencies.
2
As a result of the negotiations, agreements were reached on additional promotion of CVK Park Bosphorus in social networks of partners, including the publication of information about the hotel and its special offers.
3
Email newsletters with special hotel offers were planned to partner databases to stimulate sales.
4
Agreements have been reached to conduct free webinars for tour operator agents, which will allow a professional audience to be introduced in detail to the capabilities and offers of CVK Park Bosphorus.
5
Conducting a sales call immediately before the Loti workshop allowed to strengthen communication with B2B partners and create additional points of contact with a professional audience during the period of active promotion of the hotel on the Russian market.
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